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Articles (39)

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1-10 of 39 results for fashion brand culture

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Select article: Influence Mechanism of Content Marketing for Fashion Brand Culture on Consumers’ Purchase Intention Based on Information Adoption Theory

Open access

Research article

First published 2024-4

Influence Mechanism of Content Marketing for Fashion Brand Culture on Consumers’ Purchase Intention Based on Information Adoption Theory

Lihong Chen, Han Gao, Hafeezullah Memon [...]

Sage Open

Select article: How Small Brands Survive the Social Media Firestorm Through Culture Heritage: A Case Study of Irish Fashion Microblogging

Open access

Research article

First published 2022-4

How Small Brands Survive the Social Media Firestorm Through Culture Heritage: A Case Study of Irish Fashion Microblogging

Zheng Shen

Sage Open

Select article: Modeling Consumption

Retricted access

Other

First published 2009-07

Modeling Consumption

Elizabeth Wissinger

Journal of Consumer Culture

Select article: Threading Influence: Fashion as a Medium for Chinese Soft Power

Retricted access

Research article

First published 2026

Threading Influence: Fashion as a Medium for Chinese Soft Power

Shaoyu Yuan

Cultural Sociology

Select article: Brands and Instagram: Point,tap,swipe,glance

Retricted access

Research article

First published 2016-1

Brands and Instagram: Point,tap,swipe,glance

Nicholas Carah, Michelle Shaul

Mobile Media & Communication

Select article: After fashion film: social video and brand content in the influencer economy

Retricted access

Research article

First published 2020-12

After fashion film: social video and brand content in the influencer economy

Nick Rees-Roberts

Journal of Visual Culture

Select article: Branding,culture,and political ideology: Spanish patriotism as the identity myth of an iconic brand

Retricted access

Research article

First published 2022-2

Branding,culture,and political ideology: Spanish patriotism as the identity myth of an iconic brand

Antonio Pineda, Paloma Sanz-Marcos, María-Teresa Gordillo-Rodríguez

Journal of Consumer Culture

Select article: Inclusivity in Fashion: Perceptions in India

Free access

Research article

First published 2024-6

Inclusivity in Fashion: Perceptions in India

Neha Suradkar, Bhawana Chanana

Journal of Operations and Strategic Planning

Select article: From user-generated content to a user-generated aesthetic: Instagram,corporate vernacularization,and the intimate life of brands

Open access

Research article

First published 2022-10

From user-generated content to a user-generated aesthetic: Instagram,corporate vernacularization,and the intimate life of brands

Liron Simatzkin-Ohana, Paul Frosh

Media,Culture & Society

Select article: Forms of inconspicuous consumption

Retricted access

Research article

First published 2017-12

Forms of inconspicuous consumption

Zhiyan Wu, Jifeng Luo, Jonathan E. Schroeder [...]

Marketing Theory

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