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Articles (46)

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1-10 of 46 results for fan loyalty

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Select article: Fan Loyalty in Professional Sports

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Other

First published 2001-08

Fan Loyalty in Professional Sports

Craig A. Depken

Journal of Sports Economics

Select article: The Social Identity Buffer: How Cognitive,Affective,and Evaluative Ties Sustain Fan Commitment and Loyalty Amidst Club Controversies

Open access

Research article

First published 2026

The Social Identity Buffer: How Cognitive,Affective,and Evaluative Ties Sustain Fan Commitment and Loyalty Amidst Club Controversies

Tomaž Čater, Barbara Čater, Igor Ivašković

Sport Marketing Quarterly

Select article: Fan Loyalty and Stadium Funding in Professional Baseball

Retricted access

Research article

First published 2000-05

Fan Loyalty and Stadium Funding in Professional Baseball

Craig A. Depken

Journal of Sports Economics

Select article: The Interrelationship Between Viewership Motivation,Team Loyalty,Fan Identification and Viewership Behaviour in Cricket: A PLS-SEM Approach

Retricted access

Research article

First published 2026-3

The Interrelationship Between Viewership Motivation,Team Loyalty,Fan Identification and Viewership Behaviour in Cricket: A PLS-SEM Approach

Subrat Sarangi, Amit Kumar Jena

Journal of Creative Communications

Select article: Effects of Facebook Fan Pages on Consumer Brand Loyalty and Purchase Intention

Open access

Research article

First published 2025-7

Effects of Facebook Fan Pages on Consumer Brand Loyalty and Purchase Intention

Yi-Fen Chen, Wan-Hsin Yen, Tzu-I Jou

Sage Open

Select article: Applying the Customer-Centric Model to the Investigation of Brand Communities of Professional Sports Teams

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Research article

First published 2021-9

Applying the Customer-Centric Model to the Investigation of Brand Communities of Professional Sports Teams

Anat Toder Alon, Avichai Shuv-Ami

Sport Marketing Quarterly

Select article: Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands

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Research article

First published 2020-9

Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands

Chinedu James Obiegbu, Gretchen Larsen, Nick Ellis

Marketing Theory

Select article: Choosing to stay away: Soccer fans’ purposeful avoidance of soccer events

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Research article

First published 2019-2

Choosing to stay away: Soccer fans’ purposeful avoidance of soccer events

Ilan Tamir

Time & Society

Select article: FC Bayern München goes social – the value of social media for professional sports clubs

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Case report

First published 2017-11

FC Bayern München goes social – the value of social media for professional sports clubs

Jochen Wulf, Matthias Söllner, Jan Marco Leimeister [...]

Journal of Information Technology Teaching Cases

Select article: Determining the Typologies of Basketball Fans

Open access

Research article

First published 2024-10

Determining the Typologies of Basketball Fans

Alperen Halici, Can Çavin Otkan

Sage Open

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