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Articles (387)

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1-10 of 387 results for familiar market

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Select article: Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity

Retricted access

Research article

First published 1995-1

Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity

Vicki Lane, Robert Jacobson

Journal of Marketing

Select article: Familiarity and Marketability of the Organizational Communication Major

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Research article

First published 1992-9

Familiarity and Marketability of the Organizational Communication Major

Jeffrey Kent Springston

Business and Professional Communication Quarterly

Select article: An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing

Retricted access

Research article

First published 2008-4

An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing

Mei-Ling Wei, Eileen Fischer, Kelley J. Main

Journal of Public Policy & Marketing

Select article: Use of Literature to Illustrate the Principles of Marketing: A Familiarity-Based Approach

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Research article

First published 1988-3

Use of Literature to Illustrate the Principles of Marketing: A Familiarity-Based Approach

Anil Menon, Alan Bush, Larry Gresham

Journal of Marketing Education

Select article: Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement

Open access

Research article

First published 2023-5

Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement

Simone Wies, Alexander Bleier, Alexander Edeling

Journal of Marketing

Select article: Building Familiarity with A New Market: Motivations for Chinese Recreational Vehicle Tourists in Australia

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Case report

First published 2014-5

Building Familiarity with A New Market: Motivations for Chinese Recreational Vehicle Tourists in Australia

Philip L. Pearce, Mao-Ying Wu

Journal of Hospitality & Tourism Cases: An International Case Journal

Select article: User Familiarity and Satisfaction With Food Delivery Mobile Apps

Open access

Research article

First published 2020-10

User Familiarity and Satisfaction With Food Delivery Mobile Apps

Ju-Choel Choi

Sage Open

Select article: Branding a Professional Sport Team that Reenters the Same Marketplace: Stakeholders' Perspectives

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Research article

First published 2021-3

Branding a Professional Sport Team that Reenters the Same Marketplace: Stakeholders' Perspectives

François Rodrigue, Gashaw Abeza, Benoit Séguin [...]

Sport Marketing Quarterly

Select article: The Emotion of Interest and Its Relevance to Consumer Psychology and Behaviour

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Research article

First published 2016-11

The Emotion of Interest and Its Relevance to Consumer Psychology and Behaviour

Billy Sung, Eric J. Vanman, Nicole Hartley [...]

Australasian Marketing Journal

Select article: Priming Effects on Affective Preference for Healthy Products Over Unhealthy Products Upon Brand Exposure

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Research article

First published 2016-3

Priming Effects on Affective Preference for Healthy Products Over Unhealthy Products Upon Brand Exposure

Nobuyuki Fukawa

Social Marketing Quarterly

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