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Select article: Smartphone and self-extension: Functionally,anthropomorphically,and ontologically extending self via the smartphone

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Research article

First published 2019-5

Smartphone and self-extension: Functionally,anthropomorphically,and ontologically extending self via the smartphone

Chang Sup Park, Barbara K. Kaye

Mobile Media & Communication

Select article: To Extend or Not to Extend: Success Determinants of Line Extensions

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Research article

First published 1994-5

To Extend or Not to Extend: Success Determinants of Line Extensions

Srinivas K. Reddy, Susan L Holak, Subodh Bhat

Journal of Marketing Research

Select article: Contract Extensions

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Research article

First published 2018-4

Contract Extensions

Anthony C. Krautmann

Journal of Sports Economics

Select article: A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit

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Research article

First published 2023-11

A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit

Chenming Peng, Tammo H.A. Bijmolt, Franziska Völckner [...]

Journal of Marketing

Select article: Brand Extensions: Prestige Brand Effects

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Research article

First published 2001-12

Brand Extensions: Prestige Brand Effects

Ashley Lye, P. Venkateswarlu, Jo Barrett

Australasian Marketing Journal

Select article: Dove Vs. Dior: Extending the Brand Extension Decision-Making Process from Mass to Luxury

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Research article

First published 2004-9

Dove Vs. Dior: Extending the Brand Extension Decision-Making Process from Mass to Luxury

Francesca Dall'Olmo Riley, Wendy Lomax, Angela Blunden

Australasian Marketing Journal

Select article: Achievements and Challenges in Agricultural Extension in India

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Research article

First published 2012-9

Achievements and Challenges in Agricultural Extension in India

Marco Ferroni, Yuan Zhou

Global Journal of Emerging Market Economies

Select article: Criteria for Bochner's extension problem

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Research article

First published 2010-3

Criteria for Bochner's extension problem

Michael Ruzhansky, Mitsuru Sugimoto

Asymptotic Analysis

Select article: Price And Core Brand Effects On Brand Extension Quality Evaluations

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Research article

First published 2006-1

Price And Core Brand Effects On Brand Extension Quality Evaluations

Isita Lahiri, Amitava Gupta

Paradigm: A Management Research Journal

Select article: More than Fit: Brand Extension Authenticity

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Research article

First published 2012-12

More than Fit: Brand Extension Authenticity

Susan Spiggle, Hang T. Nguyen, Mary Caravella

Journal of Marketing Research

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