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Retricted access

Research article

First published 2010-6

How the Order of Sampled Experiential Products Affects Choice

Dipayan Biswas, Dhruv Grewal, Anne Roggeveen

Journal of Marketing Research

Open access

Research article

First published 2023-1

Experiential Product Promotions on e-Commerce Platform: From the Perspective of Consumer Cognition and Emotion

Xian Yang, Bilian Lai, Chaolan Tang

Sage Open

Retricted access

Research article

First published 2021-12

Negotiating Quality and Productivity: An Experiential Exercise

Robert R. Albright, Dale Finn

Management Teaching Review

Open access

Research article

First published 2019

Comparison of AR and physical experiential learning environment in supporting product innovation

Ying-Chieh Liu, Su-Ju Lu, Ching-Yu Kao [...]

International Journal of Engineering Business Management

Retricted access

Research article

First published 2008-9

Understanding the Perceived Value of Mass Customization: The Distinction between Product Value and Experiential Value of Co-Design

Aurélie Merle, Jean-Louis Chandon, Elyette Roux

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2013-9

The impact of telepresence in an online ad on forming attitudes towards the product: The relevance of the traditional experiential approach

Sana Debbabi, Serge Baile, Véronique des Garets [...]

Recherche et Applications en Marketing (English Edition)

Open access

Research article

First published 2025-11

Service Experiential Attributes as the Basis of Customer Value Co-creation in Technology Product–Services: A Service-dominant Logic Perspective

Jorge Vera-Martínez

Journal of Creating Value

Open access

Research article

First published 2024

Evaluating Outcomes of a Co-Produced Theatre-Based Experiential Learning Project in Psychiatry

Thomas Walker, Tomos Jones, Hugh Grant-Peterkin [...]

Journal of Medical Education and Curricular Development

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Research article

First published 2026

Subjective Well-Being Enhances Experiential Perceptions

Hyewon Oh, Joseph K. Goodman, Dan R. Schley [...]

Personality and Social Psychology Bulletin

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Research article

First published 2011-12

Looks Interesting,but what does it Do? Evaluation of Incongruent Product form Depends on Positioning

Theodore J. Noseworthy, Remi Trudel

Journal of Marketing Research

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