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Articles (30)

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1-10 of 30 results for experiential loyalty

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Select article: Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands

Retricted access

Research article

First published 2020-9

Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands

Chinedu James Obiegbu, Gretchen Larsen, Nick Ellis

Marketing Theory

Select article: Impact of Service Encounter Elements on Experiential Value and Customer Loyalty: An Empirical Investigation in the Coffee Shop Context

Open access

Research article

First published 2021-10

Impact of Service Encounter Elements on Experiential Value and Customer Loyalty: An Empirical Investigation in the Coffee Shop Context

Nadia Rashid, Fayaz A. Nika, George Thomas

Sage Open

Select article: Unveiling the impacts of tourist experiences on experiential image,satisfaction,and loyalty: A study in Algarve,a European premier beach destination

Open access

Research article

First published 2025

Unveiling the impacts of tourist experiences on experiential image,satisfaction,and loyalty: A study in Algarve,a European premier beach destination

Manuela Guerreiro, Patrícia Pinto, Nelson deMatos [...]

Journal of Vacation Marketing

Select article: Algorithmic personalization and brand loyalty: An experiential perspective

Open access

Research article

First published 2025-6

Algorithmic personalization and brand loyalty: An experiential perspective

Chinedu James Obiegbu, Gretchen Larsen

Marketing Theory

Select article: Beyond TAM: The experiential power of augmented reality in shaping guest loyalty in luxury hotels

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Research article

First published 2026

Beyond TAM: The experiential power of augmented reality in shaping guest loyalty in luxury hotels

Tamer M. Elsawy, Poussy Elgamel, Mohamed Salah Ghanem [...]

Tourism and Hospitality Research

Select article: Experiential consumption of a South African wine farm destination as an agritourism attraction

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Research article

First published 2020-1

Experiential consumption of a South African wine farm destination as an agritourism attraction

Robin M Back, Asli DA Tasci, Ady Milman

Journal of Vacation Marketing

Select article: E-store loyalty: Longitudinal comparison of website usefulness and satisfaction

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Research article

First published 2019-3

E-store loyalty: Longitudinal comparison of website usefulness and satisfaction

LG Pee, JJ Jiang, G Klein

International Journal of Market Research

Select article: What do Customers Get and Give in Return for Loyalty Program Membership?

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Research article

First published 2015-8

What do Customers Get and Give in Return for Loyalty Program Membership?

Jing Theng So, Tracey Danaher, Samir Gupta

Australasian Marketing Journal

Select article: Antecedents and Outcomes of Hospitality Loyalty

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Research article

First published 2016-5

Antecedents and Outcomes of Hospitality Loyalty

Sarah Tanford

Cornell Hospitality Quarterly

Select article: Customer participation in creating site brand loyalty

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Research article

First published 2001-11

Customer participation in creating site brand loyalty

Jonna Holland, Stacey Menzel Baker

Journal of Interactive Marketing

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