Search results: Sage Journals

Restricted accessResearch articleFirst published September, 2020

Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands

Chinedu James Obiegbu, Gretchen Larsen, Nick Ellis

Marketing Theory

Open accessResearch articleFirst published October, 2021

Nadia Rashid, Fayaz A. Nika, George Thomas

Sage Open

Open accessResearch articleFirst published 2025

Manuela Guerreiro, Patrícia Pinto, Nelson deMatos [...]

Journal of Vacation Marketing

Open accessResearch articleFirst published June, 2025

Chinedu James Obiegbu, Gretchen Larsen

Marketing Theory

Restricted accessResearch articleFirst published 2026

Tamer M. Elsawy, Poussy Elgamel, Mohamed Salah Ghanem [...]

Tourism and Hospitality Research

Restricted accessResearch articleFirst published January, 2020

Robin M Back, Asli DA Tasci, Ady Milman

Journal of Vacation Marketing

Restricted accessResearch articleFirst published March, 2019

LG Pee, JJ Jiang, G Klein

International Journal of Market Research

Restricted accessResearch articleFirst published August, 2015

Jing Theng So, Tracey Danaher, Samir Gupta

Australasian Marketing Journal

Restricted accessResearch articleFirst published May, 2016

Sarah Tanford

Cornell Hospitality Quarterly

Restricted accessResearch articleFirst published February, 2022

YooHee Hwang, Anna S. Mattila

Journal of Hospitality & Tourism Research