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Free access

Research article

First published 2018-11

Ethics of ambivalence in corporate branding

Philipp Wegerer, Iain Munro

Organization

Open access

Research article

First published 2018-4

How Older Consumers’ Perceived Ethicality Influences Brand Loyalty

Alvin Eryandra, Bertina Sjabadhyni, Martina Dwi Mustika

Sage Open

Retricted access

Research article

First published 2025-12

Empathy and ethics in brand activism: Balancing engagement and responsibility

Marco Scalvini

New Media & Society

Retricted access

Research article

First published 2018-5

Ethical branding as a discoursive resource for employee identity work: A case study

Philipp K. Wegerer

German Journal of Human Resource Management: Zeitschrift für Personalforschung

Retricted access

Other

First published 2011-7

The new work ethics of consumption and the paradox of mundane brand resistance

Sofia Ulver-Sneistrup, Søren Askegaard, Dorthe Brogård Kristensen

Journal of Consumer Culture

Retricted access

Research article

First published 2018-9

The Effect of Corporate Social Responsibility on Brand Equity and the Moderating Role of Ethical Consumerism: The Case of Starbucks

Jee-Won Kang, Young Namkung

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2015-12

Use of Brand Community Markers to Engage Existing Lifestyle Consumption Communities and Some Ethical Concerns

Ross Gordon, Sandra Jones, Lance Barrie [...]

Journal of Macromarketing

Retricted access

Research article

First published 2016-4

What Holds Ethical Consumers to a Cosmetics Brand

Rosa Chun

Business & Society

Open access

Research article

First published 2025-3

The Enrichment Economy: Market Dynamics,Brand Strategy,and Ethics

Delphine Dion, Roman Pavlyuchenko, and Sonja Prokopec

Journal of Marketing

Retricted access

Research article

First published 2014-10

Paradoxes of ethically branded bottled water: constituting the solution to the world water crisis

Roberta Hawkins, Jody Emel

cultural geographies

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