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Retricted access

Research article

First published 2023-3

Customer Engagement in International Markets

Lena Steinhoff, Juanyi (Sunny) Liu, Xiaoling Li [...]

Journal of International Marketing

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Research article

First published 2019-11

The Role of Marketer-Generated Content in Customer Engagement Marketing

Matthijs Meire, Kelly Hewett, Michel Ballings [...]

Journal of Marketing

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Other

First published 2011-4

Student Engagement and Marketing Classes

Steven A. Taylor, Gary L. Hunter, Horace Melton [...]

Journal of Marketing Education

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Other

First published 2010-12

Engaging Marketing Students: Student Operated Businesses in a Simulated World

Rebekah Russell-Bennett, Sharyn R. Rundle-Thiele, Kerri-Ann Kuhn

Journal of Marketing Education

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Research article

First published 2018-11

Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum

Christopher Pich, John Harvey, Guja Armannsdottir [...]

International Journal of Market Research

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Research article

First published 2018-9

Sustainability Standards and Stakeholder Engagement: Lessons From Carbon Markets

Hans Rawhouser, Michael E. Cummings, Alfred Marcus

Organization & Environment

Open access

Research article

First published 2023-3

Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market

Risqo Wahid, Heikki Karjaluoto, Kimmo Taiminen [...]

Journal of International Marketing

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Research article

First published 2012-8

The Use of Team-Based Learning as an Approach to Increased Engagement and Learning for Marketing Students

Paul Chad

Journal of Marketing Education

Open access

Research article

First published 2025-2

Battle of Influence: Analysing the Impact of Brand-Directed and Influencer-Directed Social Media Marketing on Customer Engagement and Purchase Behaviour

Ashish Kumar, Daniel Rayne, Jari Salo [...]

Australasian Marketing Journal

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Research article

First published 2021-12

Student Interest in Client-Sponsored Projects: The Quest for Engagement in Marketing Research Courses

Mujde Yuksel, Andrew N. Smith, Robert S. Smith [...]

Journal of Marketing Education

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