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Research article

First published 2023-7

Assessing Employer Branding Business Case and Proposing an Employer Brand Attractiveness Model

Sandeep K. Krishnan, Abhishek Kumar, Suraj Jaganathan [...]

NHRD Network Journal

Open access

Research article

First published 2023-7

Employer Attractiveness: Two Instruments to Measure Employer Branding and Reputation

Andrea Caputo, Monica Molino, Barbara Cerato [...]

Sage Open

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Research article

First published 2017-6

Study of Early Recruitment Activities and Employer Brand Knowledge and Its Effect on Organization Attractiveness and Firm Performance

Neerja Kashive, Vandana Tandon Khanna

Global Business Review

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Research article

First published 2023-7

Employer Branding and COVID-19: A Job Demand–Resource Model for Employee Attraction and Retention in Health Sector

Mohammad Zoheb, Faiz Ahamad

NHRD Network Journal

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Research article

First published 2025-2

Well-being policies and applicant attraction: The mediating role of employer brand personality

Lucas Dierickx, Greet Van Hoye, Malgorzata W. Kozusznik [...]

German Journal of Human Resource Management: Zeitschrift für Personalforschung

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Research article

First published 2026

Impact of Employer Branding on Talent Attraction and Retention in MSMEs: A Case Study Approach

Niyati Rao, Veena Vohra

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

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Research article

First published 2019-02-07

The brand of a university as an employer

Ali Hamidizadeh, Mansoureh Mohammadnezhad Fadardi

Human Systems Management

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Research article

First published 2019-2

Untapped Relationship between Employer Branding,Anticipatory Psychological Contract and Intent to Join

Ruchika, Asha Prasad

Global Business Review

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Research article

First published 2021-5

Do Employment Experience and Attractiveness Rankings Matter in Employee Recommendation? A Firm-level Analysis of Employers

Gordhan K. Saini, I. M. Jawahar

Management and Labour Studies

Open access

Research article

First published 2023-10

What makes hospitality employers attractive to Gen Z? A means-end-chain perspective

Grzegorz Kapuściński, Nathan Zhang, Rachel Wang

Journal of Vacation Marketing

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