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1-7 of 7 results for employee-based brand equity

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Open access

Research article

First published 2024

The effect of employee based brand equity on customer experience in multinational chain hotels

Jinlan Zhang, Viachaslau Filimonau, Ulan Tlemissov

Tourism and Hospitality Research

Retricted access

Research article

First published 2014-12

Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less

Nader T. Tavassoli, Alina Sorescu, Rajesh Chandy

Journal of Marketing Research

Retricted access

Research article

First published 2015-6

How brand gives employees meaning: Towards an extended view of brand equity

Fabienne Berger-Remy, Géraldine Michel

Recherche et Applications en Marketing (English Edition)

Retricted access

Research article

First published 2024-4

Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee–Brand Matching

Christine Moorman, Alina Sorescu, Nader T. Tavassoli

Journal of Marketing Research

Retricted access

Research article

First published 2013-11

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

Nancy J. Sirianni, Mary Jo Bitner, Stephen W. Brown [...]

Journal of Marketing

Retricted access

Research article

First published 2015-4

Comment la marque donne du sens au collaborateur : vers une vision élargie du capital-marque

Fabienne Berger-Remy, Géraldine Michel

Recherche et Applications en Marketing (French Edition)

Free access

Research article

First published 2011-7

Restructuring State-owned Enterprises of a State Government of India: Problems,Prospects,and Lessons Learnt

Suvendu Bose

Vikalpa: The Journal for Decision Makers