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Retricted access

Research article

First published 2015-11

Enhancing Hotel Employees’ Brand Understanding and Brand-Building Behavior in China

Ceridwyn King, Kevin Kam Fung So

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2014-8

Internal Branding

Birgit Löhndorf, Adamantios Diamantopoulos

Journal of Service Research

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Research article

First published 2009-9

Brand-Specific Leadership: Turning Employees into Brand Champions

Felicitas M. Morhart, Walter Herzog, Torsten Tomczak

Journal of Marketing

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Research article

First published 2013-11

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

Nancy J. Sirianni, Mary Jo Bitner, Stephen W. Brown [...]

Journal of Marketing

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Research article

First published 2022-2

Luxury Branding in the Hospitality Industry: The Impact of Employee’s Luxury Appearance and Elitism Attitude

Kawon Kim, Melissa A. Baker

Cornell Hospitality Quarterly

Open access

Research article

First published 2026-2

Are the differences not that different? Exploring an age perspective on employee preferences using an employer review platform

Ann Sophie Lauterbach, Katharina Radermacher

German Journal of Human Resource Management: Zeitschrift für Personalforschung

Retricted access

Research article

First published 2020-4

Culture as a Competitive Advantage at Raychem RPG

Ratish Jha

NHRD Network Journal

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Research article

First published 2025

Examining social media engagement and its influence on consumer purchase intentions in China: Insights from Zhangzhou's digital ecosystem

Racidon P. Bernarte, Xie Xin, Gary Antonio C. Lirio [...]

E-Learning and Digital Media

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