Culture as a Competitive Advantage at Raychem RPG

Abstract

Culture as a competitive advantage. Your culture, is your identity, is unique and differentiating, it not only inspires your employees to come to work but gives them an environment where passion meets purpose, it attracts your customers to choose you over your competitors and it enables your shareholders & stakeholders to have trust in your brand. The right culture can help grow your company multi-folds. The success of any large-scale intervention process depends upon Involvement, Co-creation and Execution of/by/from your various stakeholders. Cultural Transformation is the biggest change management initiative for any organization. It includes hand holding your employees in the journey of change management, capturing voice of the customer & market, building a case for change, deriving business behaviors and leveraging them to Business Benefits, envisioning a new vision along with your stakeholders, displaying commitment towards execution, reinforcing the new business behaviors and celebrating the success stories of your cultural heroes. Culture is not an initiative but it’s a catalyst for all the initiatives.