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Retricted access

Research article

First published 2009-5

Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions

Robert C. Blattberg, Edward C. Malthouse, Scott A. Neslin

Journal of Interactive Marketing

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Research article

First published 2012-6

Advertising management principles are derived mostly from logic and very little from empirical generalizations

John R. Rossiter

Marketing Theory

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Research article

First published 2014-12

An improved ensemble empirical mode decomposition method and its application to pressure pulsation analysis of hydroelectric generator unit

Xiaoming Xue, Jianzhong Zhou, Yongchuan Zhang [...]

Proceedings of the Institution of Mechanical Engineers,Part O: Journal of Risk and Reliability

Open access

Research article

First published 2023-7

AI Empire: Unraveling the interlocking systems of oppression in generative AI's global order

Jasmina Tacheva, Srividya Ramasubramanian

Big Data & Society

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Research article

First published 2011-9

A Cross-National Investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations

Peter C. Verhoef, Peter S.H. Leeflang, Jochen Reiner [...]

Journal of International Marketing

Open access

Research article

First published 2023-5

Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

Peter N. Golder, Marnik G. Dekimpe, Jake T. An [...]

Journal of Marketing

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Research article

First published 2016-1

Learning to Read Empirical Articles in General Psychology

Sandra A. Sego, Anne E. Stuart

Teaching of Psychology

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Research article

First published 2019-5

Using empirical Bayes predictors from generalized linear mixed models to test and visualize associations among longitudinal outcomes

Susan K Mikulich-Gilbertson, Brandie D Wagner, Gary K Grunwald [...]

Statistical Methods in Medical Research

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Research article

First published 2005-5

New Empirical Generalizations on the Determinants of Price Elasticity

Tammo H.A. Bijmolt, Harald J. Van Heerde, Rik G.M. Pieters

Journal of Marketing Research

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Research article

First published 1990-03

Commentary on an Empirical Investigation of a General Theory of Marketing Ethics

Shelby Hunt

Journal of the Academy of Marketing Science

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