Sage Journals: Discover world-class research

Retricted access

Research article

First published 2024-7

Heritage tourism brand experiences: The influence of emotions and emotional engagement

Effie Steriopoulos, Catheryn Khoo, Ho Yin Wong [...]

Journal of Vacation Marketing

Retricted access

Research article

First published 2016-12

Exploring Relationship among Brand Experience Dimensions,Brand Evaluation and Brand Loyalty

Dhananjay Bapat, Jayanthi Thanigan

Global Business Review

Retricted access

Research article

First published 2015-5

Strategic Customer Brand-bonding: Building Personalized Value and Loyal Behaviour through Obsessive Focus,Discipline,and Innovative and Engaging Communication

Michael Lowenstein

Journal of Creating Value

Retricted access

Research article

First published 2015-8

Merely Being with you Increases My Attention to Luxury Products: Using EEG to Understand Consumers’ Emotional Experience with Luxury Branded Products

Rumen Pozharliev, Willem J.M.I. Verbeke, Jan W. Van Strien [...]

Journal of Marketing Research

Retricted access

Research article

First published 2026-1

Transformative brand experiences and consumer-based brand equity in heritage tourism: The role of authenticity and motives

Effie Steriopoulos, John Hall, Leonie Lockstone-Binney [...]

Journal of Vacation Marketing

Open access

Research article

First published 2025-6

Algorithmic personalization and brand loyalty: An experiential perspective

Chinedu James Obiegbu, Gretchen Larsen

Marketing Theory

Retricted access

Research article

First published 2017-4

Valuable Virality

Ezgi Akpinar, Jonah Berger

Journal of Marketing Research

Retricted access

Research article

First published 2025-3

What Triggers Customer Curiosity? Exploring the Role of Branded Content Experience Design on Customer Response

Seonjeong (Ally) Lee

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2017

The Sound of Music or the History of Trump and Clinton Family Singers

Lluís Mas, Maria-Rosa Collell, Jordi Xifra

American Behavioral Scientist

Retricted access

Research article

First published 2021-12

Effect of online shopping experience on customer loyalty in apparel business-to-consumer ecommerce

Wei Yin, Bugao Xu

Textile Research Journal

Search results