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Retricted access

Research article

First published 2022-11

The “Effort Elephant” in the Room: What Is Effort,Anyway?

Keela S. Thomson, Daniel M. Oppenheimer

Perspectives on Psychological Science

Retricted access

Research article

First published 2011-5

Etiquette and Effort

Joseph P. Santamaria, David A. Rosenbaum

Psychological Science

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Research article

First published 2011-1

Does Effort Still Count?

Tracy E. Zinn, John F. Magnotti, Kimberly Marchuk [...]

Teaching of Psychology

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Research article

First published 2025-12

The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness

Kuangjie Zhang, Thomas Allard, Nidhi Agrawal [...]

Journal of Marketing Research

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Research article

First published 2018-6

Developing a Consumer Complaining and Recovery Effort Scale

Lu Lu, Dogan Gursoy, Christina Geng-Qing Chi [...]

Journal of Hospitality & Tourism Research

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Research article

First published 1996-11

Validation of sincerity of effort

John C. Simonsen

Journal of Back and Musculoskeletal Rehabilitation

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Research article

First published 2025-8

Effort Expenditure Increases Risk-Taking for Improbable Rewards

Huiping Jiang, Ya Zheng

Personality and Social Psychology Bulletin

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Research article

First published 2008-01

Effort,Intensity and Position Taking

Kathleen Bawn, Gregory Koger

Journal of Theoretical Politics

Open access

Research article

First published 2021-1

Keeping an Eye on Effort: A Pupillometric Investigation of Effort and Effortlessness in Visual Word Recognition

Adi Shechter, David L. Share

Psychological Science

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Research article

First published 2025

The time course of cognitive effort during disrupted speech

Andrew M Burleson, Pamela E Souza

Quarterly Journal of Experimental Psychology

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