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Retricted access

Research article

First published 2009-5

Marketing under Uncertainty: The Logic of an Effectual Approach

Stuart Read, Nicholas Dew, Saras D. Sarasvathy [...]

Journal of Marketing

Open access

Research article

First published 2019-10

The Influence of Culture on the Relationship between the Entrepreneur's Social Identity and Decision-Making: Effectual and Causal Logic

M. EstradaCruz, A.J. VerdúJover, J.M. GómezGras

BRQ Business Research Quarterly

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Research article

First published 2006-7

Entrepreneurs,Effectual Logic,and Over–Trust

Sanjay Goel, Ranjan Karri

Entrepreneurship Theory and Practice

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Research article

First published 2018-7

Get it Together! Synergistic Effects of Causal and Effectual Decision–Making Logics on Venture Performance

Katrin M. Smolka, Ingrid Verheul, Katrin Burmeister–Lamp [...]

Entrepreneurship Theory and Practice

Open access

Research article

First published 2024-7

The Influence of Intuitive-Analytical Cognitive Styles on Entrepreneurial Decision-Making Logic: Moderated by Environmental Uncertainty

Yalong Wei, Dan Long, Lihua Fu

Sage Open

Retricted access

Research article

First published 2012-9

Exploring the resource logic of student entrepreneurs

Diamanto Politis, Joakim Winborg, Åsa Lindholm Dahlstrand

International Small Business Journal: Researching Entrepreneurship

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Research article

First published 2012-6

The forum on markets and marketing (FMM)

Robert Frank Lusch, Stephen Louis Vargo

Marketing Theory

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Research article

First published 2014-11

Contextualising case studies in entrepreneurship: A tandem approach to conducting a longitudinal cross-country case study

Sylvie K. Chetty, Jukka Partanen, Erik S. Rasmussen [...]

International Small Business Journal: Researching Entrepreneurship

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Research article

First published 2014-9

Inversions of service-dominant logic

Stephen L. Vargo, Robert F. Lusch

Marketing Theory

Retricted access

Research article

First published 2016

WITHDRAWN–Administrative Duplicate Publication—Get it Together! Synergistic Effects of Causal and Effectual Decision–Making Logics on Venture Performance

Katrin M. Smolka, Ingrid Verheul, Katrin Burmeister–Lamp [...]

Entrepreneurship Theory and Practice

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