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Articles (48)

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1-10 of 48 results for earned social media

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Select article: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace

Retricted access

Research article

First published 2012-10

The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace

Andrew T. Stephen, Jeff Galak

Journal of Marketing Research

Select article: Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media

Retricted access

Research article

First published 2018-1

Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media

Anatoli Colicev, Ashwin Malshe, Koen Pauwels [...]

Journal of Marketing

Select article: Media Coverage of Earnings Announcements: How Newsworthiness Shapes Media Volume and Tone

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Research article

First published 2023-4

Media Coverage of Earnings Announcements: How Newsworthiness Shapes Media Volume and Tone

Abbie Griffith Oliver, Robert Campbell, Scott Graffin [...]

Journal of Management

Select article: Media resentment

Open access

Research article

First published 2024-6

Media resentment

Peter Jakobsson, Fredrik Stiernstedt

European Journal of Communication

Select article: How Brands Can Leverage Their Social Media Marketing

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Research article

First published 2022-8

How Brands Can Leverage Their Social Media Marketing

Anatoli Colicev, Ashwin Malshe, Koen Pauwels

Management and Business Review

Select article: Enhancing Students’ Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology Within IMC: A Participatory Action Research Project

Open access

Research article

First published 2024-4

Enhancing Students’ Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology Within IMC: A Participatory Action Research Project

Sally Laurie, Kathleen Mortimer, Matthew Holtz [...]

Journal of Marketing Education

Select article: Mediated Public Diplomacy Redefined: Foreign Stakeholder Engagement via Paid,Earned,Shared,and Owned Media

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Research article

First published 2019-11

Mediated Public Diplomacy Redefined: Foreign Stakeholder Engagement via Paid,Earned,Shared,and Owned Media

Guy J. Golan, Ilan Manor, Phillip Arceneaux

American Behavioral Scientist

Select article: “Rewarding Good Creators”: Corporate Social Media Discourse on Monetization Schemes for Content Creators

Open access

Research article

First published 2020-10

“Rewarding Good Creators”: Corporate Social Media Discourse on Monetization Schemes for Content Creators

Susanne Kopf

Social Media + Society

Select article: ‘Please turn it off ’: Negotiations and morality around children’s media use at home

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Research article

First published 2018-3

‘Please turn it off ’: Negotiations and morality around children’s media use at home

Elisa Koniski

Discourse & Society

Select article: The Social Media Political Subject Is an Infant

Open access

Research article

First published 2015-4

The Social Media Political Subject Is an Infant

Athina Karatzogianni

Social Media + Society

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