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Articles (10)

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Select article: Brand-related,Consumer to Consumer,Communication via Social Media

Retricted access

Research article

First published 2013-1

Brand-related,Consumer to Consumer,Communication via Social Media

Payal S. Kapoor, K.R. Jayasimha, Ashish Sadh

IIM Kozhikode Society & Management Review

Select article: Marketing China to U.S. travelers through electronic word-of-mouth and destination image: Taking Beijing as an example

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Research article

First published 2021-7

Marketing China to U.S. travelers through electronic word-of-mouth and destination image: Taking Beijing as an example

Li Ran, Luo Zhenpeng, Anil Bilgihan [...]

Journal of Vacation Marketing

Select article: How Consumers Evaluate eWOM (Electronic Word-of-Mouth) Messages

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Research article

First published 2009-04

How Consumers Evaluate eWOM (Electronic Word-of-Mouth) Messages

Sun-Jae Doh, Jang-Sun Hwang

Cyberpsychology,Behavior,and Social Networking

Select article: Investigating Electronic Word-of-Mouth Effects on Online Discussion Forums: The Role of Perceived Positive Electronic Word-of-Mouth Review Credibility

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Research article

First published 2013-09

Investigating Electronic Word-of-Mouth Effects on Online Discussion Forums: The Role of Perceived Positive Electronic Word-of-Mouth Review Credibility

Wen-Hai Chih, Kai-Yu Wang, Li-Chun Hsu [...]

Cyberpsychology,Behavior,and Social Networking

Select article: An Empirical Examination of the Impact of eWom Information on Young Consumers’ Online Purchase Intention: Mediating Role of eWom Information Adoption

Open access

Research article

First published 2021-10

An Empirical Examination of the Impact of eWom Information on Young Consumers’ Online Purchase Intention: Mediating Role of eWom Information Adoption

Affifa Sardar, Amir Manzoor, Khurram Adeel Shaikh [...]

Sage Open

Select article: Electronic Word of Mouth engagement in social commerce platforms: An empirical study

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Research article

First published 2020-9

Electronic Word of Mouth engagement in social commerce platforms: An empirical study

Yusuf Sahabi Ali, Ab Razak Che Hussin, Halina Mohamed Dahlan

Information Development

Select article: Electronic word-of-mouth on social networking sites: Cue validity and cue utilization perspectives

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Research article

First published 2016-3-5

Electronic word-of-mouth on social networking sites: Cue validity and cue utilization perspectives

Yu-Hui Fang, Chia-Ying Li

Human Systems Management

Select article: Role of Review Length,Review Valence and Review Credibility on Consumer’s Online Hotel Booking Intention

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Research article

First published 2023-12

Role of Review Length,Review Valence and Review Credibility on Consumer’s Online Hotel Booking Intention

Anuja Shukla, Anubhav Mishra

FIIB Business Review

Select article: Examining How Electronic Word-of-Mouth Information Influences Customers’ Purchase Intention: The Moderating Effect of Perceived Risk on E-Commerce Platforms

Open access

Research article

First published 2024-10

Examining How Electronic Word-of-Mouth Information Influences Customers’ Purchase Intention: The Moderating Effect of Perceived Risk on E-Commerce Platforms

Dam Tri Cuong

Sage Open

Select article: Networked Identities: Exploring the Role of Social Networking to Optimize Event Marketing by Higher Education Institutions in the Middle East

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Research article

First published 2020-12

Networked Identities: Exploring the Role of Social Networking to Optimize Event Marketing by Higher Education Institutions in the Middle East

Mian Muhammad Asim, Azmat Rasul

Asia Pacific Media Educator

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