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Articles (48)

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1-10 of 48 results for e-Word of mouth

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Select article: Tourists’ Satisfaction,Experience,and Revisit Intention for Wellness Tourism: E Word-of-Mouth as the Mediator

Open access

Research article

First published 2024-7

Tourists’ Satisfaction,Experience,and Revisit Intention for Wellness Tourism: E Word-of-Mouth as the Mediator

Ai Na Seow, Behzad Foroughi, Yuen Onn Choong

Sage Open

Select article: Examining How Electronic Word-of-Mouth Information Influences Customers’ Purchase Intention: The Moderating Effect of Perceived Risk on E-Commerce Platforms

Open access

Research article

First published 2024-10

Examining How Electronic Word-of-Mouth Information Influences Customers’ Purchase Intention: The Moderating Effect of Perceived Risk on E-Commerce Platforms

Dam Tri Cuong

Sage Open

Select article: An E-Retailing Assessment of Perceived Website-Service Innovativeness: Implications for Website Quality Evaluations,Trust,Loyalty and Word of Mouth

Retricted access

Research article

First published 2012-2

An E-Retailing Assessment of Perceived Website-Service Innovativeness: Implications for Website Quality Evaluations,Trust,Loyalty and Word of Mouth

Aron O'Cass, Jamie Carlson

Australasian Marketing Journal

Select article: Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

Retricted access

Research article

First published 2017

Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

Deepti Srivastava, Ruppal Walia Sharma

Jindal Management Journal

Select article: Measuring Customer Response to Word-of-mouth Messages on Social Media: Development of a Multi-item Scale

Retricted access

Research article

First published 2017-11

Measuring Customer Response to Word-of-mouth Messages on Social Media: Development of a Multi-item Scale

Ruppal Walia Sharma, Deepti Srivastava

Journal of Creative Communications

Select article: Adventure tourists' electronic word-of-mouth (e-WOM) intention: The effect of water-based adventure experience,grandiose narcissism,and self-presentation

Retricted access

Research article

First published 2022-7

Adventure tourists' electronic word-of-mouth (e-WOM) intention: The effect of water-based adventure experience,grandiose narcissism,and self-presentation

Md. Kamrul Hasan, Nayeema Maswood Neela

Tourism and Hospitality Research

Select article: The impact of photographs on the online marketing for tourism: The case of Japanese-style inns

Retricted access

Case report

First published 2020-7

The impact of photographs on the online marketing for tourism: The case of Japanese-style inns

Takamitsu Jimura, Timothy J Lee

Journal of Vacation Marketing

Select article: E-WOM and Accommodation

Retricted access

Research article

First published 2014-1

E-WOM and Accommodation

Raffaele Filieri, Fraser McLeay

Journal of Travel Research

Select article: Digital content marketing as a catalyst for e-WOM in food tourism

Retricted access

Research article

First published 2021-5

Digital content marketing as a catalyst for e-WOM in food tourism

Yi Bu, Joy Parkinson, Park Thaichon

Australasian Marketing Journal

Select article: Effect of eWOM Valence on Online Retail Sales

Retricted access

Research article

First published 2017-2

Effect of eWOM Valence on Online Retail Sales

Gobinda Roy, Biplab Datta, Rituparna Basu

Global Business Review

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