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Articles (32)

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1-10 of 32 results for e-WOM

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Select article: Digital content marketing as a catalyst for e-WOM in food tourism

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Research article

First published 2021-5

Digital content marketing as a catalyst for e-WOM in food tourism

Yi Bu, Joy Parkinson, Park Thaichon

Australasian Marketing Journal

Select article: Do Attitude and Subjective Norm Mediate the Relationship Between Social Media e-WOM and Green Purchase Intention? An Empirical Investigation Using PLS-SEM

Open access

Research article

First published 2025-3

Do Attitude and Subjective Norm Mediate the Relationship Between Social Media e-WOM and Green Purchase Intention? An Empirical Investigation Using PLS-SEM

Afsa Parveen, Rashmi Chaudhary

Vikalpa: The Journal for Decision Makers

Select article: Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

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Research article

First published 2017

Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

Deepti Srivastava, Ruppal Walia Sharma

Jindal Management Journal

Select article: Measuring Customer Response to Word-of-mouth Messages on Social Media: Development of a Multi-item Scale

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Research article

First published 2017-11

Measuring Customer Response to Word-of-mouth Messages on Social Media: Development of a Multi-item Scale

Ruppal Walia Sharma, Deepti Srivastava

Journal of Creative Communications

Select article: E-WOM and Accommodation

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Research article

First published 2014-1

E-WOM and Accommodation

Raffaele Filieri, Fraser McLeay

Journal of Travel Research

Select article: Adventure tourists' electronic word-of-mouth (e-WOM) intention: The effect of water-based adventure experience,grandiose narcissism,and self-presentation

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Research article

First published 2022-7

Adventure tourists' electronic word-of-mouth (e-WOM) intention: The effect of water-based adventure experience,grandiose narcissism,and self-presentation

Md. Kamrul Hasan, Nayeema Maswood Neela

Tourism and Hospitality Research

Select article: Exploring Mindful Consumption in Cross-border E-commerce: Moderating Role of Return Policy Leniency

Open access

Research article

First published 2025-6

Exploring Mindful Consumption in Cross-border E-commerce: Moderating Role of Return Policy Leniency

Ramzan Sama, Viral Tolia, Rajendra Prasad Sharma [...]

NMIMS Management Review

Select article: Captivating Brand Hate Using Contemporary Metrics: A Structural Equation Modelling Approach

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Research article

First published 2021-12

Captivating Brand Hate Using Contemporary Metrics: A Structural Equation Modelling Approach

Richa Joshi, Rajan Yadav

Vision: The Journal of Business Perspective

Select article: Determinants of Website Usability: Empirical Evidence from Tourism Sector in India

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Research article

First published 2018-12

Determinants of Website Usability: Empirical Evidence from Tourism Sector in India

Amar Raju G., Souvik Roy, Santanu Mandal

Global Business Review

Select article: Enhancing Digital Wallet Services Based on Electronic Word of Mouth Using Social Media Reviews

Open access

Research article

First published 2025-7

Enhancing Digital Wallet Services Based on Electronic Word of Mouth Using Social Media Reviews

Rahmat Nurcahyo, Anton Satria Prabuwono, Intan Novita Dewi [...]

Sage Open

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