Search results: Sage Journals

Restricted accessResearch articleFirst published May, 2021

Digital content marketing as a catalyst for e-WOM in food tourism

Yi Bu, Joy Parkinson, Park Thaichon

Australasian Marketing Journal

Open accessResearch articleFirst published April, 2026

Investigating the Impact of E-WOM Reviews on Chinese Hotel Customers’ Purchase Intention and Image Evaluation

Dimin Wang, Siyu Long

Sage Open

Open accessResearch articleFirst published March, 2025

Do Attitude and Subjective Norm Mediate the Relationship Between Social Media e-WOM and Green Purchase Intention? An Empirical Investigation Using PLS-SEM

Afsa Parveen, Rashmi Chaudhary

Vikalpa: The Journal for Decision Makers

Restricted accessResearch articleFirst published June, 2017

Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

Deepti Srivastava, Ruppal Walia Sharma

Jindal Management Journal

Restricted accessResearch articleFirst published November, 2017

Measuring Customer Response to Word-of-mouth Messages on Social Media: Development of a Multi-item Scale

Ruppal Walia Sharma, Deepti Srivastava

Journal of Creative Communications

Restricted accessResearch articleFirst published January, 2014

E-WOM and Accommodation

Raffaele Filieri, Fraser McLeay

Journal of Travel Research

Restricted accessResearch articleFirst published July, 2022

Adventure tourists' electronic word-of-mouth (e-WOM) intention: The effect of water-based adventure experience,grandiose narcissism,and self-presentation

Md. Kamrul Hasan, Nayeema Maswood Neela

Tourism and Hospitality Research

Open accessResearch articleFirst published June, 2025

Exploring Mindful Consumption in Cross-border E-commerce: Moderating Role of Return Policy Leniency

Ramzan Sama, Viral Tolia, Rajendra Prasad Sharma [...]

NMIMS Management Review

Restricted accessResearch articleFirst published December, 2021

Captivating Brand Hate Using Contemporary Metrics: A Structural Equation Modelling Approach

Richa Joshi, Rajan Yadav

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published December, 2018

Determinants of Website Usability: Empirical Evidence from Tourism Sector in India

Amar Raju G., Souvik Roy, Santanu Mandal

Global Business Review

Restricted accessResearch articleFirst published May, 2021

Digital content marketing as a catalyst for e-WOM in food tourism

Yi Bu, Joy Parkinson, Park Thaichon

Australasian Marketing Journal

Open accessResearch articleFirst published April, 2026

Investigating the Impact of E-WOM Reviews on Chinese Hotel Customers’ Purchase Intention and Image Evaluation

Dimin Wang, Siyu Long

Sage Open

Open accessResearch articleFirst published March, 2025

Do Attitude and Subjective Norm Mediate the Relationship Between Social Media e-WOM and Green Purchase Intention? An Empirical Investigation Using PLS-SEM

Afsa Parveen, Rashmi Chaudhary

Vikalpa: The Journal for Decision Makers

Restricted accessResearch articleFirst published June, 2017

Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

Deepti Srivastava, Ruppal Walia Sharma

Jindal Management Journal

Restricted accessResearch articleFirst published November, 2017

Measuring Customer Response to Word-of-mouth Messages on Social Media: Development of a Multi-item Scale

Ruppal Walia Sharma, Deepti Srivastava

Journal of Creative Communications

Restricted accessResearch articleFirst published January, 2014

E-WOM and Accommodation

Raffaele Filieri, Fraser McLeay

Journal of Travel Research

Restricted accessResearch articleFirst published July, 2022

Adventure tourists' electronic word-of-mouth (e-WOM) intention: The effect of water-based adventure experience,grandiose narcissism,and self-presentation

Md. Kamrul Hasan, Nayeema Maswood Neela

Tourism and Hospitality Research

Open accessResearch articleFirst published June, 2025

Exploring Mindful Consumption in Cross-border E-commerce: Moderating Role of Return Policy Leniency

Ramzan Sama, Viral Tolia, Rajendra Prasad Sharma [...]

NMIMS Management Review

Restricted accessResearch articleFirst published December, 2021

Captivating Brand Hate Using Contemporary Metrics: A Structural Equation Modelling Approach

Richa Joshi, Rajan Yadav

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published December, 2018

Determinants of Website Usability: Empirical Evidence from Tourism Sector in India

Amar Raju G., Souvik Roy, Santanu Mandal

Global Business Review