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1-10 of 774 results for durable products

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Select article: Group Selling,Product Durability,and Consumer Behavior

Retricted access

Research article

First published 2016-11

Group Selling,Product Durability,and Consumer Behavior

Yuhong He, Saibal Ray, Shuya Yin

Production and Operations Management

Select article: Buy Less,Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption

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Research article

First published 2021-5

Buy Less,Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption

Jennifer J. Sun, Silvia Bellezza, Neeru Paharia

Journal of Marketing

Select article: Models for Predicting Sustainable Durable Products Consumption Behaviour: A Review Article

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Research article

First published 2020-3

Models for Predicting Sustainable Durable Products Consumption Behaviour: A Review Article

Amitabha Ghose, Bibhas Chandra

Vision: The Journal of Business Perspective

Select article: Life‐Cycle Channel Coordination Issues in Launching an Innovative Durable Product

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Research article

First published 2011-03

Life‐Cycle Channel Coordination Issues in Launching an Innovative Durable Product

Genaro J. Gutierrez, Xiuli He

Production and Operations Management

Select article: Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables

Open access

Research article

First published 2022-5

Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables

Nathalie Harz, Sebastian Hohenberg, Christian Homburg

Journal of Marketing

Select article: Product Life Cycles of Durable Goods for the Home

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Research article

First published 1986-03

Product Life Cycles of Durable Goods for the Home

Stanley R. Schultz, S.R. Rao

Journal of the Academy of Marketing Science

Select article: Modeling the Product Life Cycle for Consumer Durables

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Research article

First published 1981-9

Modeling the Product Life Cycle for Consumer Durables

Stephen G. Harrell, Elmer D. Taylor

Journal of Marketing

Select article: Estimating Consumer Preferences for a New Durable Brand in an Established Product Class

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Research article

First published 1974-11

Estimating Consumer Preferences for a New Durable Brand in an Established Product Class

Adrian B. Ryans

Journal of Marketing Research

Select article: The Nature and Measurement of Marketing Productivity in Consumer Durables Industries: A Firm Level Analysis

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Research article

First published 1987-12

The Nature and Measurement of Marketing Productivity in Consumer Durables Industries: A Firm Level Analysis

Del I. Hawkins, Roger J. Best, Charles M. Lillis

Journal of the Academy of Marketing Science

Select article: Durability of the reaction to fire performance of fire-retardant-treated wood products in exterior applications – a 10-year report

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Research article

First published 2017-5

Durability of the reaction to fire performance of fire-retardant-treated wood products in exterior applications – a 10-year report

B. A.-L. Östman, L. D. Tsantaridis

International Wood Products Journal

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