This is a study of product life cycles of durable goods
used in the home. Data of durable goods shipments from
1922 to 1978 were analyzed, and the products were classi
fied into various shapes of product life cycles. Fifty percent
of the products were found to be in the typical life cycle
pattern. Most big ticket items in this industry are still in the
maturity stage. There are a few significant products in the
growth stage. Marketing prospects for individual products
are suggested, based on the shapes of their product life
cycles.
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