Search results: Sage Journals

Restricted accessResearch articleFirst published September, 2024

How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach

Larissa Mae Bali, Zachary William Anesbury, Peilin Phua [...]

International Journal of Market Research

Open accessResearch articleFirst published March, 2024

Vikrant Vikram Singh, Harendra Singh, Aleem Ansari

NMIMS Management Review

Restricted accessResearch articleFirst published April, 2004

Shih-Wei Chou, Mong-Young He

Journal of Information Science

Restricted accessResearch articleFirst published January, 2025

William Caruso, Jenni Romaniuk, Bill Page [...]

International Journal of Market Research

Restricted accessResearch articleFirst published April, 2021

Blanca E. Rincón, Sarah Rodriguez

Journal of Hispanic Higher Education

Restricted accessResearch articleFirst published August, 2002

Tim Ambler, C. B. Bhattacharya, Julie Edell [...]

Journal of Service Research

Restricted accessResearch articleFirst published April, 2021

Shelly Singhal, Pratap Chandra Biswal

Global Business Review

Restricted accessResearch articleFirst published January, 2017

Abhijeet Chandra, M. Thenmozhi

Journal of Interdisciplinary Economics

Restricted accessResearch articleFirst published October, 2005

R.N. De

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published August, 2017

Lin Cui, Di Fan, Xiaohui Liu [...]

Organization Studies