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Research article

First published 2023-4

Rational Inattention as an Empirical Framework for Discrete Choice and Consumer-Welfare Evaluation

Joonhwi Joo

Journal of Marketing Research

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Research article

First published 2013-3

Strategic Management of New Products: Ex-Ante Simulation and Market Segmentation

Jae Young Choi, Jungwoo Shin, Jongsu Lee

International Journal of Market Research

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Research article

First published 1998

Method of Obtaining Consumer Welfare from Regional Travel Demand Models

Caroline J. Rodier, Robert A. Johnston

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2011-8

Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data

Michaela Draganska, Daniel Klapper

Journal of Marketing Research

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Research article

First published 2003

Empirical Investigation of Household Vehicle Type Choice Decisions

Abolfazl Mohammadian, Eric J. Miller

Transportation Research Record: Journal of the Transportation Research Board

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Other

First published 2011-3

Stated Preferences for Sustainable Housing Development in Germany—A Latent Class Analysis

Wolfgang Rid, Adriano Profeta

Journal of Planning Education and Research

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Research article

First published 2006-8

Models for Heterogeneous Variable Selection

Timothy J. Gilbride, Greg M. Allenby, Jeff D. Brazell

Journal of Marketing Research

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Research article

First published 2005-8

Temporal Differences in the Role of Marketing Communication in New Product Categories

Sridhar Narayanan, Puneet Manchanda, Pradeep K. Chintagunta

Journal of Marketing Research

Open access

Research article

First published 2023-09

Offset or reduce: How should firms implement carbon footprint reduction initiatives?

Nils Roemer, Gilvan C. Souza, Christian Tröster [...]

Production and Operations Management

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Research article

First published 2019-2

Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market

Fang Wu, Qi Sun, Rajdeep Grewal [...]

Journal of Marketing Research

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