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Retricted access

Research article

First published 2015-7

Effect of restaurant discount coupon depth on re-consumption willingness: A moderating role of brand image

Mei Lan Lin, Jen-Te Yang, Chin-Sheng Wan

Tourism and Hospitality Research

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Research article

First published 2018-6

Reframing the Discount as a Comparison against the Sale Price: Does it Make the Discount More Attractive?

Abhijit Guha, Abhijit Biswas, Dhruv Grewal [...]

Journal of Marketing Research

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Research article

First published 2013-7

Consumer Evaluations of Sale Prices: Role of the Subtraction Principle

Abhijit Biswas, Sandeep Bhowmick, Abhijit Guha [...]

Journal of Marketing

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Research article

First published 1976-12

A Spatial-Discounting Theory of Interaction Preferences

T E Smith

Environment and Planning A: Economy and Space

Retricted access

Research article

First published 1999-08

Benchmarking: Comparing Discounted Business Rates among Lodging Companies

Carl A. Boger, Liping A. Cai, Li-Chun Lin

Journal of Hospitality & Tourism Research

Open access

Research article

First published 2021-8

Do Customer Discounts Affect Frontline Employees?

Cord-Christian Troebs, Tillmann Wagner, Walter Herzog

Journal of Service Research

Retricted access

Research article

First published 2006-5

Customer Acquisition Promotions and Customer Asset Value

Michael Lewis

Journal of Marketing Research

Free access

Research article

First published 2013-11

Cool Stores Bad Jobs

Yasemin Besen-Cassino

Contexts

Open access

Research article

First published 2024-6

Soda Taxes and Marketing Conduct

Kristopher O. Keller, Jonne Y. Guyt, Rajdeep Grewal

Journal of Marketing Research

Retricted access

Research article

First published 1992-2

Consumer Price and Promotion Expectations: An Experimental Study

Manohar U. Kalwani, Chi Kin Yim

Journal of Marketing Research

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