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Articles (25)

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1-10 of 25 results for discount/coupon

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Select article: Discount Coupons Versus Trust and Satisfaction—Which is Better for M-Commerce?

Free access

Research article

First published 2024-2

Discount Coupons Versus Trust and Satisfaction—Which is Better for M-Commerce?

Arindra Nath Mishra, Shayani Sengupta

Management and Labour Studies

Select article: Effect of restaurant discount coupon depth on re-consumption willingness: A moderating role of brand image

Retricted access

Research article

First published 2015-7

Effect of restaurant discount coupon depth on re-consumption willingness: A moderating role of brand image

Mei Lan Lin, Jen-Te Yang, Chin-Sheng Wan

Tourism and Hospitality Research

Select article: The Lodging Discount Coupon: An Informal Look

Retricted access

Research article

First published 1991-2

The Lodging Discount Coupon: An Informal Look

John Trinkaus

Perceptual and Motor Skills

Select article: The Effect of Discount Coupons and Gifts on Mail Survey Response Rates among High Involvement Respondents

Retricted access

Research article

First published 1995-3

The Effect of Discount Coupons and Gifts on Mail Survey Response Rates among High Involvement Respondents

International Journal of Market Research

Select article: Online Shopping Dynamics Influencing Customer: Amazon Vs. Alibaba

Retricted access

Research article

First published 2022-9

Online Shopping Dynamics Influencing Customer: Amazon Vs. Alibaba

Saniya Mishra

Asia-Pacific Journal of Management Research and Innovation

Select article: Price Discrimination using in-Store Merchandising

Retricted access

Research article

First published 1996-1

Price Discrimination using in-Store Merchandising

Sanjay K. Dhar, Stephen J. Hoch

Journal of Marketing

Select article: Restaurant Discounts for Seniors

Retricted access

Research article

First published 2006-02

Restaurant Discounts for Seniors

Bonnie Knutson, Jeffery Elsworth, Jeffrey Beck

Cornell Hospitality Quarterly

Select article: Coupon Value: A Signal for Price?

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Research article

First published 1998-8

Coupon Value: A Signal for Price?

Priya Raghubir

Journal of Marketing Research

Select article: Measuring and Managing Returns from Retailer-Customized Coupon Campaigns

Retricted access

Research article

First published 2012-1

Measuring and Managing Returns from Retailer-Customized Coupon Campaigns

Rajkumar Venkatesan, Paul W. Farris

Journal of Marketing

Select article: Coupon Redemption in Food and Beverage Businesses: Situational Effects of In-Vehicle Scenarios

Open access

Research article

First published 2025-9

Coupon Redemption in Food and Beverage Businesses: Situational Effects of In-Vehicle Scenarios

Yong Chen, Giuliano Bianchi

Journal of Hospitality & Tourism Research

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