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Articles (543)

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1-10 of 543 results for direct-response marketing

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Select article: Untangling the Duality of Emerging Market Firms’ Response to Outward Foreign Direct Investment Policies on Their Innovation Performance: A Resource Dependence Perspective

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Research article

First published 2025-3

Untangling the Duality of Emerging Market Firms’ Response to Outward Foreign Direct Investment Policies on Their Innovation Performance: A Resource Dependence Perspective

Yueqi Wang, Wanqiu Xu, Bin Guo

Journal of International Marketing

Select article: Older adults’ responses to direct marketing methods

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Research article

First published 1990-11

Older adults’ responses to direct marketing methods

George P. Moschis, Pradeep K. Korgaonkar, Anil Mathur

Journal of Interactive Marketing

Select article: LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning

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Research article

First published 2021-2

LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning

Mainak Sarkar, Arnaud De Bruyn

Journal of Interactive Marketing

Select article: A Direct Approach to Predicting Discretized Response in Target Marketing

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Research article

First published 2004-2

A Direct Approach to Predicting Discretized Response in Target Marketing

Anand Bodapati, Sachin Gupta

Journal of Marketing Research

Select article: Modeling the Response Pattern to Direct Marketing Campaigns

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Research article

First published 1995-5

Modeling the Response Pattern to Direct Marketing Campaigns

Amiya K. Basu, Atasi Basu, Rajeev Batra

Journal of Marketing Research

Select article: Strategies For Evaluating Direct Response Tourism Marketing

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Other

First published 1989-10

Strategies For Evaluating Direct Response Tourism Marketing

James F. Burke, Lisa A. Lindblom

Journal of Travel Research

Select article: A method for inducing response rates in business-to-business direct marketing campaigns

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Research article

First published 1989-5

A method for inducing response rates in business-to-business direct marketing campaigns

Mary Beth Pinto

Journal of Interactive Marketing

Select article: CRISP: Customer response based iterative segmentation procedures for response modeling in direct marketing

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Research article

First published 1994-8

CRISP: Customer response based iterative segmentation procedures for response modeling in direct marketing

Wayne S. DeSarbo, Venkatram Ramaswamy

Journal of Interactive Marketing

Select article: Different Message-Framing for Different Direct Response Marketing Goals: Choice versus Attitude Formation

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Research article

First published 1998-5

Different Message-Framing for Different Direct Response Marketing Goals: Choice versus Attitude Formation

Gerald E. Smith, Paul D. Berger

Journal of Interactive Marketing

Select article: Book Review: Direct Response Marketing: A Comparative Review

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Book review

First published 1986-1

Book Review: Direct Response Marketing: A Comparative Review

Donald R. Self

Journal of Marketing

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