Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

Browse

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

Book Review: Direct Response Marketing: A Comparative Review

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

Journal Homepage Submission guidelines

Restricted access

Book review

First published online January, 1986

Book Review: Direct Response Marketing: A Comparative Review

Volume 50, Issue 1

https://doi.org/10.1177/002224298605000113

Abstract

Get full access to this article

View all access options for this article.

References

Gable

Myron

(1984), “Recent Retailing Texts: A Comparative Review,” Journal of Marketing, 48 (Winter), 141–145.

Lusch

Robert F.

(1979), “Recent Retailing Texts: A Comparative Review,” Journal of Marketing, 43 (Fall), 149–155.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Restricted access

Challenges and pitfalls for direct mail across borders: The European example

Restricted access

Article Commentary: Organizing for interactivity

Restricted access

An Internet Culture?: Implications for Marketing

Restricted access

From Ghetto Marketing to Social Marketing: Bringing Social Relevance to Mainstream Marketing