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Articles (644)

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1-10 of 644 results for direct purchasing

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Select article: Factors Motivating Consumers to Engage in Direct Purchasing

Retricted access

Research article

First published 2005-6

Factors Motivating Consumers to Engage in Direct Purchasing

Yolanda Jordaan

South African Journal of Psychology

Select article: Direct Observation of Purchasing Behavior

Retricted access

Research article

First published 1966-8

Direct Observation of Purchasing Behavior

William D. Wells, Leonard A. Lo Sciuto

Journal of Marketing Research

Select article: Examining Consumer Purchase Intentions in Agricultural Live Streaming Using an Extended Model of Goal-Directed Behavior

Open access

Research article

First published 2025-4

Examining Consumer Purchase Intentions in Agricultural Live Streaming Using an Extended Model of Goal-Directed Behavior

Xiaolu Han

Sage Open

Select article: A direct mail customer purchase model

Retricted access

Research article

First published 1988-8

A direct mail customer purchase model

Connie L. Bauer

Journal of Interactive Marketing

Select article: Consumers’ attitudes toward direct marketing and purchase intentions

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Research article

First published 1991-8

Consumers’ attitudes toward direct marketing and purchase intentions

Syed H. Akhter, Srinivas Durvasula

Journal of Interactive Marketing

Select article: Schematic information processing: Direct marketing and purchase decisions

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Research article

First published 1989-5

Schematic information processing: Direct marketing and purchase decisions

Syed H. Akhter

Journal of Interactive Marketing

Select article: Frequency of purchase and the prediction of buying behavior in direct mail

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Research article

First published 1993-8

Frequency of purchase and the prediction of buying behavior in direct mail

Yoav Ganzach

Journal of Interactive Marketing

Select article: Battle of Influence: Analysing the Impact of Brand-Directed and Influencer-Directed Social Media Marketing on Customer Engagement and Purchase Behaviour

Open access

Research article

First published 2025-2

Battle of Influence: Analysing the Impact of Brand-Directed and Influencer-Directed Social Media Marketing on Customer Engagement and Purchase Behaviour

Ashish Kumar, Daniel Rayne, Jari Salo [...]

Australasian Marketing Journal

Select article: Direct-to-Consumer (DTC) Prescription Drug Advertising on Television and Online Purchases of Medications

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Review article

First published 2007-10

Direct-to-Consumer (DTC) Prescription Drug Advertising on Television and Online Purchases of Medications

William J. Vigilante, Christopher Mayhorn, Michael S. Wogalter

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Select article: Factors Influencing Rural Tourists' Purchasing Behaviour: Four Types of Direct Farm Markets in South Korea

Retricted access

Research article

First published 2014-6

Factors Influencing Rural Tourists' Purchasing Behaviour: Four Types of Direct Farm Markets in South Korea

Kyung-Hee Kim, Duk-Byeong Park

Tourism Economics

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