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Research article

First published 2016-12

Source and Message Framing Considerations for Recruiting Mature Adults as Organ Donors Through Direct Mail Campaigns

Brian L. Quick, Tobias Reynolds-Tylus, Ashley E. Fico [...]

Progress in Transplantation

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Research article

First published 1991-5

Exploring business-to-business direct mail campaigns

Elaine Sherman, Joel N. Greene, Richard E. Plank

Journal of Interactive Marketing

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Research article

First published 1985-12

Direct Mail in a Cardiovascular Health Campaign

Charles T. Salmon, Barbara Loken, John Finnegan

Evaluation & the Health Professions

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Research article

First published 1990-2

The long versus the short letter: A large sample study of a direct-mail campaign

John D. Beard, David L. Williams, J. Patrick Kelly

Journal of Interactive Marketing

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Research article

First published 2005-09

An Experimental Field Study of the GOTV and Persuasion Effects of Partisan Direct Mail and Phone Calls

Emily Arthur Cardy

The ANNALS of the American Academy of Political and Social Science

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Research article

First published 2012-12

Comparing Two Direct Mail Strategies to Sell Native Plants in a Campaign to Promote Natural Lake Shorelines

Bret Randall Shaw, Barry Radler, John Haack

Social Marketing Quarterly

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Research article

First published 2010-03

Help Me Help You: Conducting Field Experiments with Political Elites

Peter John Loewen, Daniel Rubenson, Leonard Wantchekon

The ANNALS of the American Academy of Political and Social Science

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Research article

First published 1999-01

Best Kept Secrets: An evaluation of South Australia’s direct marketing campaign

Richard Trembath

Journal of Vacation Marketing

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Review article

First published 1986-04

Book Reviews : New Communication Technologies in Politics Robert G. Meadow,Editor Publisher: The Washington Program of the Annenberg School of Communication,600 Maryland Avenue,sw,Suite 750,Washington,DC 20024 Year of Publication: 1985 Materials: 108 pages of text plus 37 pages of appendix. Price: $15.00 Machine Specificity: General Intended Audience: Academic social scientists,public administration practitioners,political campaign managers,consultants,and candidates. Usefulness: Moderate to low Clarity: Good to excellent Difficulty: Intermediate

Social Science Computer Review

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Other

First published 2011-1

For want of a nail: Negative persuasion in a party leadership race

Peter John Loewen, Daniel Rubenson

Party Politics

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