Book Reviews : New Communication Technologies in Politics Robert G. Meadow,Editor Publisher: The Washington Program of the Annenberg School of Communication,600 Maryland Avenue,sw,Suite 750,Washington,DC 20024 Year of Publication: 1985 Materials: 108 pages of text plus 37 pages of appendix. Price: $15.00 Machine Specificity: General Intended Audience: Academic social scientists,public administration practitioners,political campaign managers,consultants,and candidates. Usefulness: Moderate to low Clarity: Good to excellent Difficulty: Intermediate

Abstract

Summary: This book is a short but useful introduction to the uses of direct-mailing and targeting techniques in modem political campaigns. It contains limited information on microcomputer applications in these areas. Its greatest utility is to social scientists who are interested in campaign technology or who teach courses in campaigning. It also suggests how microcomputers can and cannot be used effectively in campaign endeavors.