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Research article

First published 2025-8

Digital Marketing Outsourcing Relationships Between SMEs and Service Providers: An Agency Theory Perspective

Karen Sutherland, Rory Mulcahy, Jacqueline Burgess [...]

Australasian Marketing Journal

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Research article

First published 2024

SMEs and digital marketing: A perspective of behavioral reasoning theory

Naveed Ahmad, Hafiz Muhammad Wasif Rasheed

Tourism and Hospitality Research

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Research article

First published 2025-9

Enriching Digital Sport Marketing Communication: Examining Emoji Functions Through Media Richness Theory

Sandeep Suntwal, Michael L. Naraine, Vikas Yadav [...]

Sport Marketing Quarterly

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Research article

First published 2020-2

A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing

Laurent Busca, Laurent Bertrandias

Journal of Interactive Marketing

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Research article

First published 2017-12

Investigating Indian Car Buyers’ Decision to Use Digital Marketing Communication: An Empirical Application of Decomposed TPB

Rekha Dahiya, Gayatri

Vision: The Journal of Business Perspective

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Research article

First published 2018-8

Money matters? Journalists’ perception of the effects of a weak market orientation

Patrick Ferrucci

Convergence: The International Journal of Research into New Media Technologies

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Research article

First published 2015-12

“All the world’s a shopping cart”: Theorizing the political economy of ubiquitous media and markets

Lee McGuigan, Vincent Manzerolle

New Media & Society

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Research article

First published 2025

From Clicks to Commitment: Exploring the Role of Digital Content Marketing in Fostering Customer–Brand Engagement and Brand Loyalty

Shelleka Gupta, Ronnie Dutt

Global Business Review

Open access

Research article

First published 2025-10

Exploring the Impact of Digital Innovativeness on Esports Fan Identification and Engagement: An Integrated Framework of Innovation Diffusion Theory and the Psychological Continuum Model

Fong-Jia Wang, Siu Ming Choi, Kuo-Feng Tseng [...]

Sage Open

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Research article

First published 2026

From Innovation to Action: How Esports Fans Convert Innovativeness into Merchandise Consumption

Fong-Jia Wang, Choi Siu Ming

Sport Marketing Quarterly

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