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Research article

First published 2021-6

Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

Sjoukje PK Goldman, Hester van Herk, Tibert Verhagen [...]

International Small Business Journal: Researching Entrepreneurship

Open access

Research article

First published 2023-1

“Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets?

Myriam Brouard, Katja H. Brunk, Mario Campana [...]

Journal of Public Policy & Marketing

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Research article

First published 2025-12

Fighting Fake News: Building Cognitive Resistance and Mental Antibodies Through a Digital Media Literacy Inoculation Intervention

Jennifer Zarzosa, Cecilia Ruvalcaba

Journal of Marketing Education

Free access

Research article

First published 2024-4

Digital Marketing and Analytics Education: A Systematic Review

Christine Ye, Yuna Kim, Yoon-Na Cho

Journal of Marketing Education

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Research article

First published 2025-11

Can Smart Mobile Applications Attract Travellers? Exploring Catenation Between Digital Tourism Entrepreneurs’ Use of Artificial Intelligence Generative Chatbots for Interactive Marketing Communication and Virtual Reality

Syed Hassan Raza, Muhammad Naseem Anwar, Jeetesh Kumar [...]

Journal of Creative Communications

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Research article

First published 2019-8

The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom

April Kemp, Elizabeth Randon McDougal, Holly Syrdal

Journal of Marketing Education

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Research article

First published 2025

Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy

Killian Jialong Tan, Zhaoyu Chen, Tzung-Cheng Huan

Journal of Vacation Marketing

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Article commentary

First published 2026

Do food industry tactics invoke Big Tobacco?

Armineh Rajabi, Dilek Aslan

Global Health Promotion

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Research article

First published 2025-10

Catching the waves: The case of VRT's digital-first audio strategy

Pieter Van der Elst, Catalina Iordache, Tim Raats

European Journal of Communication

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Research article

First published 2023-9

‘Hey lovely! Don’t miss this opportunity!’ Digital temporalities of wellness culture,email marketing,and the promise of abundance

Natalie Ann Hendry

Journal of Sociology

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