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Retricted access

Research article

First published 2017-6

Market Orientation in a Digital World

Ajay K. Kohli

Global Business Review

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Research article

First published 2021-6

Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

Sjoukje PK Goldman, Hester van Herk, Tibert Verhagen [...]

International Small Business Journal: Researching Entrepreneurship

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Research article

First published 2019-4

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Ryan Langan, Scott Cowley, Carlin Nguyen

Journal of Marketing Education

Retricted access

Research article

First published 2018-8

Money matters? Journalists’ perception of the effects of a weak market orientation

Patrick Ferrucci

Convergence: The International Journal of Research into New Media Technologies

Open access

Research article

First published 2025-10

Unveiling the Power of Non-Technological Innovation Capability: Bridging Conventional and Emerging Strategic Orientations to Firm Performance—A SEM Analysis

Wondwosen Tilahun Bekele, Aschalew Degoma Durie, Abiot Tsegaye Kibret

Sage Open

Retricted access

Research article

First published 2015-6

Digital loyalty card ‘big data’ and small business marketing: Formal versus informal or complementary?

Christina Donnelly, Geoff Simmons, Gillian Armstrong [...]

International Small Business Journal: Researching Entrepreneurship

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Research article

First published 2022-12

Covering sports,when there’s no sports: COVID,market orientation,paywalls and the Athletic

Patrick Ferrucci

News Research Journal

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Research article

First published 2023

Digital Orientation and Practices Adopted by the New Startups: Antecedents and Influences on Firm’s Performance

Bhavika Bali, Rakesh Mohan Joshi

Global Business Review

Open access

Research article

First published 2024-5

The relationship between digital orientation,organizational ambidexterity,and growth strategies of rural SMEs in time of crisis

Sanna Joensuu-Salo, Anmari Viljamaa

The International Journal of Entrepreneurship and Innovation

Retricted access

Research article

First published 2011-7

Closing the Marketing Capabilities Gap

George S. Day

Journal of Marketing

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