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Articles (29)

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1-10 of 29 results for digital marketing curriculum

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Select article: From Fragmentation to Integration: Designing a Transversal Curriculum for Digital Marketing Education

Open access

Research article

First published 2026

From Fragmentation to Integration: Designing a Transversal Curriculum for Digital Marketing Education

Paulo Botelho Pires, José Duarte Santos, Pedro Quelhas Brito [...]

Journal of Marketing Education

Select article: Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach

Retricted access

Research article

First published 2019-4

Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach

Andrew J. Rohm, Matthew Stefl, Julian Saint Clair

Journal of Marketing Education

Select article: Digital literacy in the marketing curriculum

Retricted access

Research article

First published 2017-6

Digital literacy in the marketing curriculum

Karen E. Mishra, Kelly Wilder, Aneil K. Mishra

Industry and Higher Education

Select article: The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Retricted access

Research article

First published 2019-4

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Ryan Langan, Scott Cowley, Carlin Nguyen

Journal of Marketing Education

Select article: Digital Marketing: The Time for a New “Academic Major” Has Arrived

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Other

First published 2011-4

Digital Marketing: The Time for a New “Academic Major” Has Arrived

Cliff Wymbs

Journal of Marketing Education

Select article: Keeping the Marketing Curriculum Current in an Era of Digital Disruption

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Editorial

First published 2019-8

Keeping the Marketing Curriculum Current in an Era of Digital Disruption

Victoria L. Crittenden, Robert A. Peterson

Journal of Marketing Education

Select article: Balancing public and private interests in online media: the case of BBC Digital Curriculum

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Research article

First published 2012-11

Balancing public and private interests in online media: the case of BBC Digital Curriculum

Maria Michalis

Media,Culture & Society

Select article: A framework for the incorporation of digital scholarship contents in South African Library and Information Science Schools

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Research article

First published 2024-5

A framework for the incorporation of digital scholarship contents in South African Library and Information Science Schools

Philangani Sibiya, Patrick Ngulube

Education for Information

Select article: Update Status

Retricted access

Research article

First published 2015-8

Update Status

Caroline Lego Muñoz, Natalie T. Wood

Journal of Marketing Education

Select article: Analysis of the application effect of multi-dimensional digital intelligence software in the “Marketing” course based on structural equation model

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Research article

First published 2025

Analysis of the application effect of multi-dimensional digital intelligence software in the “Marketing” course based on structural equation model

Xijing Zhang, Youmei Qiu

Journal of Computational Methods in Sciences and Engineering

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