Keeping the Marketing Curriculum Current in an Era of Digital Disruption

Bacon D. (2017). Revisiting the relationship between marketing education and marketing career success. Journal of Marketing Education, 39, 109-123.

Beitelspacher L. S. Crittenden V. Sosnowski D. (2018, July/August). Solving for X: Creating a culture of readiness. BizEd. Retrieved from https://bized.aacsb.edu/articles/2018/06/solving-for-x-creating-a-culture-of-career-readiness

Brennan L. Lu V. N. von der Heidt T. (2018). Transforming marketing education: Historical, contemporary and future perspectives. Australasian Marketing Journal, 26, 65-69.

Crittenden V. Crittenden W. (2015a). Digital and social media marketing in business education: Implications for the marketing curriculum. Journal of Marketing Education, 37, 71-75.

Crittenden V. Crittenden W. (2015b). Digital and social media marketing in business education: Implications for student engagement. Journal of Marketing Education, 37, 131-132.

Crittenden V. Peterson R. A. (2019). Digital disruption: The transdisciplinary future of marketing education. Journal of Marketing Education, 41, 3-4.

De Villiers R. Hess A.C . (2018). Melding traditional and progressive andragogy in marketing education, using the hermeneutic competency development strategy. Australasian Marketing Journal, 26, 140-156.

Insights Team (2018). The reality of digital disruption—how to stay ahead. Forbes Insights. Retrieved from https://www.forbes.com/sites/insights-treasuredata/2018/07/17/the-reality-of-digital-disruption-how-to-stay-ahead/#3eab207e43c1

Kemp A. McDougal E. R. Syrdal H. (2019). The matchmaking activity: An experiential learning exercise on influencer marketing for the digital marketing classroom. Journal of Marketing Education, 41, 141-153.

Kerr G. Kelly L. (2017). IMC education and digital disruption. European Journal of Marketing, 51, 406-420.

Micheaux A. Bosio B. (2019). Customer journey mapping as a new way to teach data-driven marketing as a service. Journal of Marketing Education, 41, 127-140.

Robson K. (2019). Motivating professional student behavior through a gamified personal branding assignment. Journal of Marketing Education, 41, 154-164.

Ross S. (2019) Slack it to me: Complementing LMS with student-centric communications for the millennial/post-millennial student. Journal of Marketing Education, 41, 91-108.

Selwyn N. (2013, May). Discourses of digital ‘disruption’ in education: A critical analysis. Paper presented at the Fifth International Roundtable on Discourse Analysis, City University, Hong Kong, SAR.

Spiller L. Tuten T. (2019). Assessing the pedagogical value of branded digital marketing certification programs. Journal of Marketing Education, 41, 77-90.

Uncles M. D. (2018). Directions in higher education: A marketing perspective. Australasian Marketing Journal, 26, 187-193.

Walker K. Moran N. (2019). Consumer information for data-driven decision making: Teaching socially responsible use of data. Journal of Marketing Education, 41, 109-126.