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Articles (106)

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1-10 of 106 results for digital marketing analytics

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Select article: Digital Marketing and Analytics Education: A Systematic Review

Free access

Research article

First published 2024-4

Digital Marketing and Analytics Education: A Systematic Review

Christine Ye, Yuna Kim, Yoon-Na Cho

Journal of Marketing Education

Select article: Would You Rather . . . a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses

Retricted access

Research article

First published 2024-12

Would You Rather . . . a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses

Shaoling (Katee) Zhang, Lisa L. Scribner

Journal of Marketing Education

Select article: Analysing Fintech Innovations and Digital Banking Marketing Strategies Influence Customer Satisfaction? The Mediating Role of Perceived Usability in Digital Banking Platforms

Retricted access

Research article

First published 2026

Analysing Fintech Innovations and Digital Banking Marketing Strategies Influence Customer Satisfaction? The Mediating Role of Perceived Usability in Digital Banking Platforms

Mohammad Daoud, Mohammad Husam Odeh, Sufian Al-Manaseer [...]

FIIB Business Review

Select article: Back to the future of digital price display: Analyzing patents and other archives to understand contemporary market innovations

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Research article

First published 2020-2

Back to the future of digital price display: Analyzing patents and other archives to understand contemporary market innovations

Franck Cochoy, Bastien Soutjis

Social Studies of Science

Select article: Using markers for digital engagement and social change: Tracking meaningful narrative exchange in transmedia edutainment with text analytics techniques

Open access

Research article

First published 2022

Using markers for digital engagement and social change: Tracking meaningful narrative exchange in transmedia edutainment with text analytics techniques

Roel O Lutkenhaus, Hua Wang, Arvind Singhal [...]

DIGITAL HEALTH

Select article: The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

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Research article

First published 2019-4

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Ryan Langan, Scott Cowley, Carlin Nguyen

Journal of Marketing Education

Select article: The limits of platforms: Why disintermediation has failed in the art market

Retricted access

Research article

First published 2025

The limits of platforms: Why disintermediation has failed in the art market

Rachel Ricucci, Grant Blank

New Media & Society

Select article: Analytics Capability in Marketing Education: A Practice-Informed Model

Open access

Research article

First published 2021-12

Analytics Capability in Marketing Education: A Practice-Informed Model

Simone Kurtzke, Justina Setkute

Journal of Marketing Education

Select article: The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry

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Research article

First published 2024-12

The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry

Janna M. Parker, Kevin W. James, Britton R. Leggett [...]

Journal of Marketing Education

Select article: Video advertising: Using YouTube analytics for the target audience

Retricted access

Research article

First published 2023-4-10

Video advertising: Using YouTube analytics for the target audience

Barbara A Manko

Journal of Information Technology Teaching Cases

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