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Articles (169)

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1-10 of 169 results for digital consumer behavior

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Select article: Book Review: Consumer Behavior: A Digital Native

Retricted access

Book review

First published 2021-9

Book Review: Consumer Behavior: A Digital Native

Damini Goyal Gupta

Journal of Macromarketing

Select article: Decoding the Trends and the Emerging Research Directions of Digital Tourism in the Last Three Decades: A Bibliometric Analysis

Open access

Research article

First published 2022-10

Decoding the Trends and the Emerging Research Directions of Digital Tourism in the Last Three Decades: A Bibliometric Analysis

Prateek Kalia, Dušan Mladenović, Ángel Acevedo-Duque

Sage Open

Select article: A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior

Open access

Research article

First published 2022-4

A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior

Charmaine du Plessis

Sage Open

Select article: Digital customer engagement: A systematic literature review and research agenda

Retricted access

Research article

First published 2025-2

Digital customer engagement: A systematic literature review and research agenda

Ritu Srivastava, Parul Gupta, Harish Kumar [...]

Australian Journal of Management

Select article: Impact of Digital Marketing Practices on Consumer Behavior in Indian Car Market

Retricted access

Research article

First published 2014-9

Impact of Digital Marketing Practices on Consumer Behavior in Indian Car Market

Rekha Dahiya

Abhigyan

Select article: Investigating the Behavior of Consumers Using Digital Payment: Comparative Study between Rural and Urban Areas

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Research article

First published 2024-8

Investigating the Behavior of Consumers Using Digital Payment: Comparative Study between Rural and Urban Areas

Priyanka Yadav, Anshul Jain, Nitish Pathak [...]

Intelligent Decision Technologies

Select article: Digital payment technology and consumer behaviour – Saving,spending patterns: Are saving and spending patterns a concern?

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Research article

First published 2024-11-29

Digital payment technology and consumer behaviour – Saving,spending patterns: Are saving and spending patterns a concern?

Ramasundaram Gurusamy, Aiswarya B

Journal of Information Technology Teaching Cases

Select article: Retail spaces and consumer labour in a digital first economy: A comparative study of atmospherics and shopper behaviour in Lush,Disney and Primark

Open access

Research article

First published 2025-2

Retail spaces and consumer labour in a digital first economy: A comparative study of atmospherics and shopper behaviour in Lush,Disney and Primark

Cariad Martin

Journal of Consumer Culture

Select article: Digital Play and the Actualization of the Consumer Imagination

Retricted access

Research article

First published 2007-04

Digital Play and the Actualization of the Consumer Imagination

Mike Molesworth, Janice Denegri-Knott

Games and Culture

Select article: The Effects of Cultural Self-Construal and Self-Disclosure on Attachment and Relationship Satisfaction in SNS

Retricted access

Research article

First published 2019-4

The Effects of Cultural Self-Construal and Self-Disclosure on Attachment and Relationship Satisfaction in SNS

Hanna Lee, Sun-Jin Hwang

Clothing and Textiles Research Journal

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