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Articles (1336)

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1-10 of 1336 results for digital consumer

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Select article: Identifying the factors influencing digital marketing and brand-consumer relationship

Retricted access

Research article

First published 2023-2

Identifying the factors influencing digital marketing and brand-consumer relationship

H. Mickle Aancy, Malay Bandyapadhyay, Shallini Taneja [...]

Risk and Decision Analysis

Select article: Impact of Demographic Factors on Consumer’s Usage of Digital Payments

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Research article

First published 2023-12

Impact of Demographic Factors on Consumer’s Usage of Digital Payments

Sarika Lohana, Deepankar Roy

FIIB Business Review

Select article: Digital Consumer Engagement: National Cultural Differences and Cultural Tightness

Open access

Research article

First published 2021-12

Digital Consumer Engagement: National Cultural Differences and Cultural Tightness

Frauke Mattison Thompson, Keith D. Brouthers

Journal of International Marketing

Select article: Consumers’ Resistance to Digital Innovations: A Systematic Review and Framework Development

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Research article

First published 2020-11

Consumers’ Resistance to Digital Innovations: A Systematic Review and Framework Development

Shalini Talwar, Manish Talwar, Puneet Kaur [...]

Australasian Marketing Journal

Select article: Older Consumers,Digital Marketing,and Public Policy: A Review and Research Agenda

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Research article

First published 2019-10

Older Consumers,Digital Marketing,and Public Policy: A Review and Research Agenda

Daniel Nunan, MariaLaura Di Domenico

Journal of Public Policy & Marketing

Select article: The Digital Consumer

Retricted access

Research article

First published 2008-04

The Digital Consumer

Ann Marie Fiore

Clothing and Textiles Research Journal

Select article: Demystifying consumer digital cocreated value: Social presence theory-informed framework and propositions

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Review article

First published 2021-12

Demystifying consumer digital cocreated value: Social presence theory-informed framework and propositions

Linda D Hollebeek, Moira K Clark, Keith Macky

Recherche et Applications en Marketing (English Edition)

Select article: Crafting Digital Experiences: Relational Strategies for SME Brands in Direct-to-Consumer Markets

Open access

Research article

First published 2025

Crafting Digital Experiences: Relational Strategies for SME Brands in Direct-to-Consumer Markets

Samantha McKee, Sean Sands, Justin Cohen [...]

Australasian Marketing Journal

Select article: Digital Play and the Actualization of the Consumer Imagination

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Research article

First published 2007-04

Digital Play and the Actualization of the Consumer Imagination

Mike Molesworth, Janice Denegri-Knott

Games and Culture

Select article: Consumer Management in Internet Age: A Study of Indian Car Buyers Digital Communication Adoption by Applying Competing Models

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Research article

First published 2019-12

Consumer Management in Internet Age: A Study of Indian Car Buyers Digital Communication Adoption by Applying Competing Models

Rekha , Pooja Jain

FIIB Business Review

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