Search results: Sage Journals

Restricted accessResearch articleFirst published December, 2023

Impact of Demographic Factors on Consumer’s Usage of Digital Payments

Sarika Lohana, Deepankar Roy

FIIB Business Review

Restricted accessResearch articleFirst published February, 2023

Identifying the factors influencing digital marketing and brand-consumer relationship

H. Mickle Aancy, Malay Bandyapadhyay, Shallini Taneja [...]

Risk and Decision Analysis

Open accessResearch articleFirst published December, 2021

Digital Consumer Engagement: National Cultural Differences and Cultural Tightness

Frauke Mattison Thompson, Keith D. Brouthers

Journal of International Marketing

Restricted accessResearch articleFirst published October, 2019

Older Consumers,Digital Marketing,and Public Policy: A Review and Research Agenda

Daniel Nunan, MariaLaura Di Domenico

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published November, 2020

Consumers’ Resistance to Digital Innovations: A Systematic Review and Framework Development

Shalini Talwar, Manish Talwar, Puneet Kaur [...]

Australasian Marketing Journal

Restricted accessResearch articleFirst published April, 2008

The Digital Consumer

Ann Marie Fiore

Clothing and Textiles Research Journal

Restricted accessReview articleFirst published December, 2021

Demystifying consumer digital cocreated value: Social presence theory-informed framework and propositions

Linda D Hollebeek, Moira K Clark, Keith Macky

Recherche et Applications en Marketing (English Edition)

Restricted accessResearch articleFirst published 2025

Decoding the consumer mind: Integrating neuromarketing principles into digital marketing strategies

R Sharmila Devi, M Dineshbabu

Journal of Information Technology Teaching Cases

Restricted accessResearch articleFirst published 2025

Digital seduction: When personalized marketing blurs into personal manipulation—A consumer behavior analysis

A. Poornima, Sowmiya M, Jenifer Arokia Selvi A

Journal of Information Technology Teaching Cases

Open accessResearch articleFirst published 2025

Crafting Digital Experiences: Relational Strategies for SME Brands in Direct-to-Consumer Markets

Samantha McKee, Sean Sands, Justin Cohen [...]

Australasian Marketing Journal

Restricted accessResearch articleFirst published December, 2023

Impact of Demographic Factors on Consumer’s Usage of Digital Payments

Sarika Lohana, Deepankar Roy

FIIB Business Review

Restricted accessResearch articleFirst published February, 2023

Identifying the factors influencing digital marketing and brand-consumer relationship

H. Mickle Aancy, Malay Bandyapadhyay, Shallini Taneja [...]

Risk and Decision Analysis

Open accessResearch articleFirst published December, 2021

Digital Consumer Engagement: National Cultural Differences and Cultural Tightness

Frauke Mattison Thompson, Keith D. Brouthers

Journal of International Marketing

Restricted accessResearch articleFirst published October, 2019

Older Consumers,Digital Marketing,and Public Policy: A Review and Research Agenda

Daniel Nunan, MariaLaura Di Domenico

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published November, 2020

Consumers’ Resistance to Digital Innovations: A Systematic Review and Framework Development

Shalini Talwar, Manish Talwar, Puneet Kaur [...]

Australasian Marketing Journal

Restricted accessResearch articleFirst published April, 2008

The Digital Consumer

Ann Marie Fiore

Clothing and Textiles Research Journal

Restricted accessReview articleFirst published December, 2021

Demystifying consumer digital cocreated value: Social presence theory-informed framework and propositions

Linda D Hollebeek, Moira K Clark, Keith Macky

Recherche et Applications en Marketing (English Edition)

Restricted accessResearch articleFirst published 2025

Decoding the consumer mind: Integrating neuromarketing principles into digital marketing strategies

R Sharmila Devi, M Dineshbabu

Journal of Information Technology Teaching Cases

Restricted accessResearch articleFirst published 2025

Digital seduction: When personalized marketing blurs into personal manipulation—A consumer behavior analysis

A. Poornima, Sowmiya M, Jenifer Arokia Selvi A

Journal of Information Technology Teaching Cases

Open accessResearch articleFirst published 2025

Crafting Digital Experiences: Relational Strategies for SME Brands in Direct-to-Consumer Markets

Samantha McKee, Sean Sands, Justin Cohen [...]

Australasian Marketing Journal