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Research article

First published 2024-5

Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand

Michiel Van Crombrugge, Els Breugelmans, Florian Breiner [...]

Journal of Marketing

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Research article

First published 2020-3

Global Brand Building and Management in the Digital Age

Jan-Benedict E.M. Steenkamp

Journal of International Marketing

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Research article

First published 2025

From Clicks to Commitment: Exploring the Role of Digital Content Marketing in Fostering Customer–Brand Engagement and Brand Loyalty

Shelleka Gupta, Ronnie Dutt

Global Business Review

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Research article

First published 2024-4

Dialectical Emotional Labour in Digital Person-branding: The case of digital influencers

Anna-Bertha Heeris Christensen, Richard Gyrd-Jones, Michael B. Beverland

Organization Studies

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Research article

First published 2019-8

Assessing the Pedagogical Value of Branded Digital Marketing Certification Programs

Lisa Spiller, Tracy Tuten

Journal of Marketing Education

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Research article

First published 2018-10

Branding Internet sovereignty: Digital media and the Chinese–Russian cyberalliance

Stanislav Budnitsky, Lianrui Jia

European Journal of Cultural Studies

Open access

Research article

First published 2025

Crafting Digital Experiences: Relational Strategies for SME Brands in Direct-to-Consumer Markets

Samantha McKee, Sean Sands, Justin Cohen [...]

Australasian Marketing Journal

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Research article

First published 2020-1

The Gold Rush of Digital Marketing: Assessing Prospects of Building Brand Awareness Overseas

Anna Makrides, Demetris Vrontis, Michael Christofi

Business Perspectives and Research

Open access

Research article

First published 2022-12

Soft skills,stories,and self-reflection: Applied digital storytelling for self-branding

Leah Henrickson, William Jephcote, Rhys Comissiong

Convergence: The International Journal of Research into New Media Technologies

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Research article

First published 2020-11

Brand Stories: Transformative Learning Through Digital Brand Storytelling (DBS)

Sarah Fischbach, Veronica Guerrero

Journal of Advertising Education

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