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Articles (26)

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1-10 of 26 results for digital/internet/interactive marketing

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Select article: Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years

Retricted access

Research article

First published 2009-2

Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years

Rajan Varadarajan, Manjit S. Yadav

Journal of Interactive Marketing

Select article: Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context

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Research article

First published 2015-3

Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context

Nancy M. Puccinelli, Keith Wilcox, Dhruv Grewal

Journal of Marketing

Select article: Smallholder farmers’ perception and adoption of digital agricultural technologies: An empirical evidence from Vietnam

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Research article

First published 2023-12

Smallholder farmers’ perception and adoption of digital agricultural technologies: An empirical evidence from Vietnam

Hung Gia Hoang, Hoa Dang Tran

Outlook on Agriculture

Select article: Use of digital marketing in estate agency industry in Malawi

Free access

Research article

First published 2020-5

Use of digital marketing in estate agency industry in Malawi

Isaac Matidza, Tao Ping, Chimango Nyasulu

E-Learning and Digital Media

Select article: What Every CEO Needs to Know about Digital Marketing

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Research article

First published 2015-11

What Every CEO Needs to Know about Digital Marketing

Brian O’Connor

Journal of Creating Value

Select article: When Virtual and Material Worlds Collide: Democratic Fashion in the Digital Age

Open access

Research article

First published 2013-4

When Virtual and Material Worlds Collide: Democratic Fashion in the Digital Age

Louise Crewe

Environment and Planning A: Economy and Space

Select article: Local Television,the World Wide Web,and the 2000 Presidential Election

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Research article

First published 2002-02

Local Television,the World Wide Web,and the 2000 Presidential Election

Patrick Novotny

Social Science Computer Review

Select article: Modeling Blog Usage From a Developing Country Perspective Using Structural Equation Modeling (SEM)

Open access

Research article

First published 2020-7

Modeling Blog Usage From a Developing Country Perspective Using Structural Equation Modeling (SEM)

Ahmed Ibrahim Alzahrani, T. Ramayah, Nalini Suppiah [...]

Sage Open

Select article: ‘Where were you when the monster hit?’ Media convergence,branded security citizenship,and the trans-media phenomenon of Cloverfield

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Research article

First published 2011-2

‘Where were you when the monster hit?’ Media convergence,branded security citizenship,and the trans-media phenomenon of Cloverfield

Emanuelle Wessels

Convergence: The International Journal of Research into New Media Technologies

Select article: The E-Marketing Mix: A Contribution of the E-Tailing Wars

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Research article

First published 2002-10

The E-Marketing Mix: A Contribution of the E-Tailing Wars

Kirthi Kalyanam, Shelby McIntyre

Journal of the Academy of Marketing Science

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