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Research article

First published 2010-12

Exploring Relationships between Mongolian Destination Brand Equity,Satisfaction and Destination Loyalty

Ching-Fu Chen, Odonchimeg Myagmarsuren

Tourism Economics

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Research article

First published 2023-1

Marketing a Destination Brand Image to Muslim Tourists: Does Accessibility to Cultural Needs Matter In Developing Brand Loyalty?

Zazli Lily Wisker, Djavlonbek Kadirov, Jithin Nizar

Journal of Hospitality & Tourism Research

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Research article

First published 2023-7

Extension and Validation of A Novel Destination Brand Equity Model

Yuksel Ekinci, Arnold Japutra, Sebastian Molinillo [...]

Journal of Travel Research

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Research article

First published 2017-10

An interregional extension of destination brand equity

Seongseop (Sam) Kim, Markus Schuckert, Holly Hyungjeong Im [...]

Journal of Vacation Marketing

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Research article

First published 2018-1

Customer-Based Destination Brand Equity Modeling: The Role of Destination Resources,Value for Money,and Value in Use

Tatiana Chekalina, Matthias Fuchs, Maria Lexhagen

Journal of Travel Research

Free access

Research article

First published 2024-1

Exploring tourism-generated social media communication,brand equity,satisfaction,and loyalty: A PLS-SEM-based multi-sequential approach

Amir Zaib Abbasi, Raouf Ahmad Rather, Ding Hooi Ting [...]

Journal of Vacation Marketing

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Research article

First published 2022-3

Customer-Based Place Brand Equity and Tourism: A Regional Identity Perspective

Sunny Bose, Sudeepta Pradhan, Makhmoor Bashir [...]

Journal of Travel Research

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Research article

First published 2026-4

Heterogeneity of tourists’ destination brand experiences: A segmentation analysis

Fangcao Zhu, Serene Wai Tsz Tse, Vincent Wing Sun Tung

Journal of Vacation Marketing

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Research article

First published 2018-1

Consumer-based brand equity of a destination for sport tourists versus non-sport tourists

Asli DA Tasci, Jeeyeon (Jeannie) Hahm, Deborah Breiter-Terry

Journal of Vacation Marketing

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Research article

First published 2024-1

A new tourism paradigm in the marketplace: Armchair travel and destination experiences

Jongsik Yu, Hyoungeun Moon, Bee-Lia Chua [...]

Journal of Vacation Marketing

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