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Research article

First published 2026

Emerging Technologies,Data-Driven Insights,and the Transformation of Marketing Systems

Ben Arfi Wissal, Karim Ben Slimane, Alexandru Capatina [...]

Journal of Macromarketing

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Research article

First published 2019-8

Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service

Andrea Micheaux, Birgit Bosio

Journal of Marketing Education

Open access

Research article

First published 2023-6

Regulation of data-driven market power in the digital economy: Business value creation and competitive advantages from big data

Victoria Fast, Daniel Schnurr, Michael Wohlfarth

Journal of Information Technology

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Research article

First published 2024-7

Tourism destination marketing strategy driven by big data

Dan Zhou

Journal of Computational Methods in Sciences and Engineering

Open access

Research article

First published 2014-5

Required Sample Sizes for Data-Driven Market Segmentation Analyses in Tourism

Sara Dolnicar, Bettina Grün, Friedrich Leisch [...]

Journal of Travel Research

Open access

Research article

First published 2023-10

Multi-generational labour markets: Data-driven discovery of multi-perspective system parameters using machine learning

Abeer Abdullah Alaql, Fahad Alqurashi, Rashid Mehmood

Science Progress

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Research article

First published 2018-1

How to Avoid Random Market Segmentation Solutions

Dominik Ernst, Sara Dolnicar

Journal of Travel Research

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Research article

First published 2019-6

Big data: Hell or heaven? Digital platforms and market power in the data-driven economy

Massimiliano Nuccio, Marco Guerzoni

Competition & Change

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Research article

First published 2012-1

Biclustering

Sara Dolnicar, Sebastian Kaiser, Katie Lazarevski [...]

Journal of Travel Research

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Research article

First published 2026-2

Offline Data-Driven Recommender Systems for Improving Small Business Marketing Strategies

Hwijae Son, Sung Woong Cho, Hyung Ju Hwang

Big Data

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