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Research article

First published 2012-1

Measuring and Managing Returns from Retailer-Customized Coupon Campaigns

Rajkumar Venkatesan, Paul W. Farris

Journal of Marketing

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Research article

First published 2023-5

“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons

Eric (Er) Fang, Beibei Dong, Mengzhou Zhuang [...]

Journal of Marketing

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Research article

First published 2022-9

Online Shopping Dynamics Influencing Customer: Amazon Vs. Alibaba

Saniya Mishra

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2022-10-4

How digital marketing can use a smart phone app to improve any business’s bottom line

Barbara A Manko

Journal of Information Technology Teaching Cases

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Research article

First published 2014-5

From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication ☆

Todd J. Bacile, Christine Ye, Esther Swilley

Journal of Interactive Marketing

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Review article

First published 2013-4

A framework for designing and implementing effective online coupons in tourism and hospitality

Marianna Sigala

Journal of Vacation Marketing

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Research article

First published 2023-02

Post‐promotion redemption,exposure,and spillover effects of electronic coupons: An empirical analysis

Xingyue (Luna) Zhang, Yuliang Yao, Jiantong Zhang [...]

Production and Operations Management

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Research article

First published 2001-4

Competitive Cross-Couponing: A Comparison of French and U.S. Perspectives

Christophe Collard, Michael Pustay, Christophe Roquilly [...]

Journal of Public Policy & Marketing

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Research article

First published 2007-11

Optimal Marketing Strategies for a Customer Data Intermediary

Joseph Pancras, K. Sudhir

Journal of Marketing Research

Free access

Research article

First published 2024-2

Discount Coupons Versus Trust and Satisfaction—Which is Better for M-Commerce?

Arindra Nath Mishra, Shayani Sengupta

Management and Labour Studies

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