Sage Journals: Discover world-class research

Retricted access

Research article

First published 2021-9

Applying the Customer-Centric Model to the Investigation of Brand Communities of Professional Sports Teams

Anat Toder Alon, Avichai Shuv-Ami

Sport Marketing Quarterly

Open access

Research article

First published 2025-12

Customer-centricity in FMCG Retail: The Role of Experience,Service,and Competitive Advantage in Driving Loyalty

Naveen Kumar R., Janani M.

Journal of Contemporary Business Research

Retricted access

Research article

First published 2013-7

The Effects of Customer-Centric Marketing and Revenue Management on Travelers’ Choices

Christine Mathies, Siegfried P. Gudergan, Paul Z. Wang

Journal of Travel Research

Retricted access

Case report

First published 2014-5

From products to product-service systems: IT-driven transformation of a medical equipment manufacturer

Jens Fähling, Felix Köbler, Jan Marco Leimeister [...]

Journal of Information Technology Teaching Cases

Retricted access

Research article

First published 2026

Modelling the Path from Servitization Enablers to Customer Centricity in the Automotive Industry: An fsQCA and ANN Analysis

S. S. Triveshika, Shefali Srivastava, Ashish Dwivedi [...]

Global Business Review

Retricted access

Research article

First published 2002-08

Linking Customer Assets to Financial Performance

John E. Hogan, Donald R. Lehmann, Maria Merino [...]

Journal of Service Research

Retricted access

Research article

First published 2008-9

Impact of Information and Communication Technologies on Sales Representative Internal and External Relationships—A Study of the UK Pharmaceutical Sector

Khurram Sharif

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2006-09

Internet-based Framework to Support Integration of Customer in the Design of Customizable Products

Jiju A. Ninan, Zahed Siddique

Concurrent Engineering

Retricted access

Research article

First published 2021-6

Promoting Bank Usage Habits in Africa’s Savings Mobilization Programs: A Strategic Marketing Perspective

Charlene A. Dadzie, Evelyn M. Winston, Alvin J. Williams [...]

Journal of Macromarketing

Open access

Research article

First published 2026

From Hosts and Peers to Customer-Centric Outcomes: The Role of Business Interactions in Livestream Shopping

Nhung Trinh, Mai Nguyen, Viet Quoc Cao [...]

Australasian Marketing Journal

Search results