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Articles (44)

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1-10 of 44 results for customer-brand identification

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Select article: Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction

Open access

Research article

First published 2021-7

Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction

James Agyei, Shaorong Sun, Emmanuel Kofi Penney [...]

Sage Open

Select article: Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

Retricted access

Research article

First published 2018-7

Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

Kevin Kam Fung So, Laurie Wu, Lina Xiong [...]

Journal of Travel Research

Select article: Assessing the Impact of Perceived Corporate Social Responsibility Activities on Customer Value: Examining the Role of Brand Attitude and Customer–Company Identification

Retricted access

Research article

First published 2025-5

Assessing the Impact of Perceived Corporate Social Responsibility Activities on Customer Value: Examining the Role of Brand Attitude and Customer–Company Identification

Divya Sharma, Rakesh Kumar

Journal of Creating Value

Select article: “Other Customer” Perception as Strategic Insight into Gen Z Consumer–Brand Identification and Purchase Behavior: A Mixed-Methods Approach

Retricted access

Research article

First published 2024

“Other Customer” Perception as Strategic Insight into Gen Z Consumer–Brand Identification and Purchase Behavior: A Mixed-Methods Approach

Anca Anton

American Behavioral Scientist

Select article: Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty

Retricted access

Research article

First published 2016-8

Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty

Moon-Kyung Cha, Youjae Yi, Richard P. Bagozzi

Cornell Hospitality Quarterly

Select article: Is a Robot Barista Better Than a Human Barista? A Moderating Role of Type of Service Providers

Retricted access

Research article

First published 2024-8

Is a Robot Barista Better Than a Human Barista? A Moderating Role of Type of Service Providers

Jinsoo Hwang, Jinkyung Jenny Kim, Ja Young (Jacey) Choe [...]

Journal of Hospitality & Tourism Research

Select article: Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective

Retricted access

Research article

First published 2010-11

Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective

Son K. Lam, Michael Ahearne, Ye Hu [...]

Journal of Marketing

Select article: It Takes a Village!: Customer Value Co-Creation Behavior in Restaurant Social Media-Based Brand Community

Retricted access

Research article

First published 2024-2

It Takes a Village!: Customer Value Co-Creation Behavior in Restaurant Social Media-Based Brand Community

Jahyun Song, Hailin Qu, Xiang (Robert) Li

Journal of Hospitality & Tourism Research

Select article: Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour?

Retricted access

Research article

First published 2017-6

Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour?

S. R. Nikhashemi, Naser Valaei, Arun Kumar Tarofder

Global Business Review

Select article: From Function to Relation: Exploring the Dual Influences of Warmth and Competence on Generative Artificial Intelligence Services in the Hospitality Industry

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Research article

First published 2026-1

From Function to Relation: Exploring the Dual Influences of Warmth and Competence on Generative Artificial Intelligence Services in the Hospitality Industry

Wailing Ng, Fei Hao, Chen Zhang

Journal of Hospitality & Tourism Research

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