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Open access

Research article

First published 2024-5

The Role of Customer Relationship Vulnerability in Service Recovery

Sadrac Cenophat, Martin Eisend, Tomás Bayón [...]

Journal of Service Research

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Research article

First published 2021-8

The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers

Emmanuel Mogaji, Taiwo O. Soetan, Tai Anh Kieu

Australasian Marketing Journal

Open access

Research article

First published 2023-3

The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability

Rebekah Russell-Bennett, Nick Kelly, Kate Letheren [...]

International Journal of Market Research

Open access

Research article

First published 2022-2

Autonomy or Security? Core Value Trade-Offs and Spillovers in Servicescapes for Vulnerable Customers

Birgitta Sandberg, Leila Hurmerinta, Henna M. Leino [...]

Journal of Service Research

Retricted access

Research article

First published 2022-1

The role of perceived vulnerability in restaurant customers’ co-creation behavior and repatronage intention during the COVID-19 pandemic

Jihye Min, Kiseol Yang, Jiyoung Kim

Journal of Vacation Marketing

Retricted access

Research article

First published 2018-3

The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer

Ramkumar Janakiraman, Joon Ho Lim, Rishika Rishika

Journal of Marketing

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Research article

First published 2025-8

Profiling as a Service Failure

Kristina K. Lindsey-Hall, Susana Jaramillo, Melanie P. Lorenz [...]

Journal of Service Research

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Research article

First published 2017-1

Data Privacy: Effects on Customer and Firm Performance

Kelly D. Martin, Abhishek Borah, Robert W. Palmatier

Journal of Marketing

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Research article

First published 2020-11

Cybersecurity Vulnerabilities in Mobile Fare Payment Applications: A Case Study

Kevin Dennis, Maxat Alibayev, Sean J. Barbeau [...]

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 1991-09

A Comment on Patterns of Store Choice and Customer Gain/Loss Analysis

Elizabeth J. Wilson, Arch G. Woodside

Journal of the Academy of Marketing Science

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