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Research article

First published 2021-11

Proactive Value Co-Creation via Structural Ambidexterity: Customer Success Management and the Modularization of Frontline Roles

Bryan Hochstein, Nawar N. Chaker, Deva Rangarajan [...]

Journal of Service Research

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Research article

First published 2024-3

The Customer Success Community: An Exploration of Nonfirm Epistemic Communities and Their Influence on a New Sales Practice

Roberto Madruga, Bryson Hilton, Hyeyoon Jung [...]

Journal of International Marketing

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Research article

First published 2000-7

Innovations in Customer Service: The Key to Business Success ∗

B M Ghodeswar

Management and Labour Studies

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Research article

First published 2025-4

Extending Information System Success Model with Customer Experience: A MOOC System Evaluation

Jinal Shah, Monica Khanna, Rahul Deshpande

Business Perspectives and Research

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Research article

First published 2015-5

Powered by Customers: Relationship Is Key to Surviving 100 Years in Business

Douglas Morse

Journal of Creating Value

Free access

Research article

First published 2000-7

Superior Customer Service and Marketing Excellence: Two Sides of the Same Success Coin

A. Parasuraman

Vikalpa: The Journal for Decision Makers

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Research article

First published 2013-2

Organizational Learning and CRM Success: A Model for Linking Organizational Practices,Customer Data Quality,and Performance ☆

James W. Peltier, Debra Zahay, Donald R. Lehmann

Journal of Interactive Marketing

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Other

First published 2017-4

How Agile Practices Impact Customer Responsiveness and Development Success: A Field Study

Jan Recker, Roland Holten, Markus Hummel [...]

Project Management Journal

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Research article

First published 2011-2

Customer Centricity as a Key to Success for Pharma

Christoph Burmann, Jörg Meurer, Christopher Kanitz

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Open access

Research article

First published 2024-6

Balancing short-term gains and long-term success in lodging: The role of customer satisfaction and price in hotel profitability model

Ganna V Demydyuk, Mats Carlbäck

Tourism Economics

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