Abstract
Powered by customers is about new business models and organizations that are required in order for businesses to survive and thrive in the modern global economy by focusing on customer success and new value creation.
History has shown that service has been a key driver for financial success and longevity of businesses. Relationship with customers, that is, understanding their needs and what makes them successful, has been key for successful companies to thrive for periods in excess of 100 years. Services have shown to be a key provider of those touch points and data that foster an ongoing customer relationships for longevity and market leadership.
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