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Retricted access

Research article

First published 2010-8

Customer Satisfaction Heterogeneity and Shareholder Value

Rajdeep Grewal, Murali Chandrashekaran, Alka V. Citrin

Journal of Marketing Research

Open access

Research article

First published 2021-8

Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry,Heterogeneity,and Financial Impact

Vikas Mittal, Kyuhong Han, Ju-Yeon Lee [...]

Journal of Marketing Research

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Research article

First published 2016-2

Modeling Heterogeneity in the Satisfaction,Loyalty Intention,and Shareholder Value Linkage: A Cross-Industry Analysis at the Customer and Firm Levels

Bart Larivière, Timothy L. Keiningham, Lerzan Aksoy [...]

Journal of Marketing Research

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Research article

First published 2013-9

Reexamining the Market Share–Customer Satisfaction Relationship

Lopo L. Rego, Neil A. Morgan, Claes Fornell

Journal of Marketing

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Research article

First published 1992-1

A National Customer Satisfaction Barometer: The Swedish Experience

Claes Fornell

Journal of Marketing

Open access

Research article

First published 2023-7

Toss a Peach and Get Back a Plum: Impact of Customized Services on Firm Performance

Yuanbin Xu, Yuchen Wang, Fucai Lu [...]

Sage Open

Retricted access

Research article

First published 1998-11

Customer Heterogeneity in Service Management

Peter J. Danaher

Journal of Service Research

Open access

Research article

First published 2022-04

Linking customized logistics service in online retailing with E-satisfaction and E-loyalty

Mingyao Hu, Peggy E Chaudhry, Sohail S Chaudhry

International Journal of Engineering Business Management

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Research article

First published 2014-04

First Step in Social Media: Measuring the Influence of Online Management Responses on Customer Satisfaction

Bin Gu, Qiang Ye

Production and Operations Management

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Research article

First published 2025

Exploring customer heterogeneity in hotel attribute preferences: An empirical study based on role theory

Zongwei Hu, Shuo Yu, Jian Ming Luo

Journal of Vacation Marketing

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